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Subaru Scores KBB's "Most Trusted Brand" 4 Years In-A-Row

Subaru does it again. They score Kelly Blue Book’s Brand Image Awards 4 years in-a-row.


Subaru has the ability to capture the attention and enthusiasm of new car buyers better than all other brands with the all-new 2018 Subaru Crosstrek, Outback, and Forester. Kelly Blue Book (KBB) announced today, Subaru of America, has been recognized again for outstanding achievement by an automotive brand in the 2018 Brand Image Awards. This is the fourth consecutive win for Subaru in KBB’s “Most Trusted Brand” category.

The Japanese automaker is recognized for their achievements in creating and maintaining brand attributes that capture the attention of the new-vehicle buying public and Subaru was chosen based on new car buyer perception data acquired by KBB. One way Subaru is connecting with buyers is bringing the all-new Crosstrek crossover to events like Subaru WinterFest, an annual mountain lifestyle tour.

KBB says Subaru has devout followers because of they build affordable, dependable, long-lasting vehicles with all-weather grip and high safety standards. “Makers of vehicles that can go more places with more confidence, it's easy to see why visitors have named Subaru their Most Trusted Brand for the fourth year in-a-row,” says KBB.

Subaru is the “Most Trusted Brand” in the mainstream brand category, and Lexus picks up the same award in the Luxury car segment. It’s the third year in-a-row for Toyota's luxury division.

New car buyer perception data reveals tiny Subaru seems to be leading much larger automakers. Their brand is well-received by consumers, and they have a loyal following of happy customers that keep coming back to the brand when they are ready for another vehicle.

Subaru’s 2018 Outback wagon, Forester SUV, Crosstrek crossover are the top-selling cars in their lineup that keep scoring big for the brand. Today, Subaru will unveil their all-new fifth-generation 2019 Forester SUV at the New York International Auto Show. The KBB trophies are also presented to the winning automakers on the floor of the New York Show this week.

Photo credit: Subaru USA