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Subaru Says “We’re Committed To A Carbon-Free Society” But When?

Subaru of America was recently named the 3rd Most Trusted Car Brand. How will they keep their high ranking?


Subaru of America, which sells the newly-refreshed 2022 Subaru Forester, Outback, and Crosstrek all-wheel-drive SUVs, received two distinguished awards recently. As Subaru announced its Corporate Impact Report, they say they are committed to a carbon-free society.

In addition, they reported they were named one of the top three automakers in the Axios Harris Poll 100 reputational study. So how will they keep their high ranking?

2022 Subaru Forester, all-electric 2023 Subaru Solterra

Subaru received recognition in the Axios Harris Poll 100 reputational study to stand out for having one of the best reputations among all car brands. Honda ranked first with a Reputation Quotient score of 81.6. Tesla was number two with an RQ score of 80.2, and Subaru was ranked number three with an RQ score of 79.2. Toyota was number four with a score of 78.7.

Subaru was also named a 2021 Civic 50 Honoree to recognize its good corporate citizenship by Points of Light, the world's largest organization dedicated to volunteer service.

2022 Subaru Forester, all-electric 2023 Subaru Solterra
The U.S. 2022 Subaru Forester will have a gas engine, not hybrid technology

The Civic 50 honor selected Subaru based on four dimensions of citizenship and social impact; investment of resources, integration across business functions, institutionalization through policies and systems, and impact measurement.

Subaru touts itself as being "More than a Car Company" as it says they do it by making a meaningful difference in the communities where they do business. Subaru says, "We believe in being a positive force in the communities where we live and work, not just with donations, but with actions that set an example for others to follow."

In Subaru's Love Promise Community Commitment, Subaru says they are committed to creating a carbon-free society, including increasing the ratio of electric vehicles (EV) and hybrid cars to at least 40 percent of the gross number of vehicles sold globally by 2030.

What's coming for U.S. customers?

Subaru's newly-increased partnership with Toyota will bring more new all-wheel-drive models like the Crosstrek Plug-In Hybrid. In addition, Subaru will also expand the use of the Toyota Hybrid System in other Subaru models like the Outback, Forester, and Ascent models.

Subaru will launch its first-ever all-electric SUV next year, the 2023 Subaru Solterra EV. According to Kazuhiro Abe, Subaru's vice president for product planning, this all-new compact SUV developed with Toyota will be distinctively a Subaru.

2022 Subaru Forester, all-electric 2023 Subaru Solterra

Subaru will rely on Toyota to bring its first-ever battery-electric Solterra compact SUV. While Toyota plans to launch a "portfolio of battery-electric products," Subaru will launch its one all-new all-electric model in 2022, and it will have limited availability.

Subaru Corporation CEO Tomomi Nakamura told Automotive News recently; the new Subaru all-electric SUV will be a compliance car for California emissions and the recent zero-emission vehicle mandate.

Subaru says they are committed to a carbon-free society, and significant changes are coming. Still, it will be slow to existing nameplates like the 2022 Outback wagon, 2022 Forester compact SUV, and Ascent family hauler models. They will be electrified with hybrid or plug-in hybrid technology, but not until the first half of the 2030s.

You Might Also Like: New 2022 Subaru Forester Images Revealed And 5 Things We Know About U.S. Models

Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru USA, Subaru Corporation