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Subaru Says 4 New EVs For U.S. By 2026 In A Rapid Electric Ramp Up

Why is Subaru slow to launch new electric vehicles? Subaru has been a latecomer to the electric model party but will now ramp up its new electric model launches. Check out the new EV report.

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When will Subaru Corporation bring more all-electric vehicles to its U.S. customers? A new report from Automotive News (by subscription) says Subaru will now have a rapid electric vehicle ramp-up for U.S. model deliveries. Four new Subaru all-wheel-drive EVs are coming by 2026.

The report says Subaru plans four new EVs for U.S. customers by the end of 2026 and will add capacity to build 400,000 full-electric cars in Japan by 2028. The rapid expansion plan signals a new goal by Subaru to have 40 percent of its global sales from electrified vehicles by the decade’s end.

2026 Subaru new EVs

The announcement was made at Subaru’s fiscal year-end press conference. New incoming Subaru President and CEO Atsushi Osaki said they will roll out four all-electric crossovers by the end of 2026, a jump from the single nameplate, the Subaru Solterra, in the brand’s current portfolio.

Osaki outlined the stepped-up electrification plans this week and said the new EVs are expected to be offered to its U.S. customers. Under the ramped-up EV plan, Subaru will add a dedicated EV assembly line at its Oizumi plant in Japan as early as 2027, with a capacity for 200,000 vehicles a year.

2026 Subaru new EVs

The report says it will complement an EV assembly line at the nearby Yajima plant that will deliver capacity for 200,000 EVs a year from around 2026. Combined, the two new manufacturing lines will enable output of 400,000 EVs a year from 2028, Subaru said.

Osaki said Subaru plans to build the four new all-electric vehicles in Japan, even though the U.S. accounts for about 70 percent of its global sales, and the imported EVs will not be eligible for U.S. tax credits.

Subaru said it would source the electric EV batteries for the new vehicles through its alliance with partner Toyota which owns 20 percent of Subaru Corporation. But Subaru will build its EVs themselves and will not rely on Toyota to manufacture them like they do the Solterra EV.

Subaru’s in-house production of electric vehicles will be centered at its Gunma manufacturing complex north of Tokyo. It will begin by 2026 at Gunma’s Yajima plant on a mixed production line with internal combustion vehicles.

And by 2027, it will turn out EVs from a dedicated line planned for the Oizumi plant in Gunma, which currently makes Subaru’s Boxer engines and CVT automatic transmissions.

Subaru also plans a next-generation hybrid vehicle by 2025, which will likely be a new Crosstrek subcompact SUV. In addition, other new Hybrid models will use Toyota’s hybrid system and be made at Subaru’s Gunma complex.

The Subaru plant in Gunma, Japan, manufactures the Forester, Crosstrek Base and Premium trims, WRX, BRZ, and Impreza for U.S. customers. The report says all of those nameplates might be in line for electrification.

Subaru has been a latecomer to the electric model party but will now ramp up its new electric model launches. Look for four new all-electric Subaru SUVs by 2026. Stay tuned.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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