Subaru’s Share Of U.S.-Made Models Exceeds Toyota, GM, And Nissan - It Could Go Higher

In a surprising new study of American-built cars, Cars.com says the Subaru brand now stands at number five overall in automakers with the share of U.S.-made vehicles for the 2023 model year. Subaru has a larger share of U.S.-built cars than General Motors, Nissan, and Toyota. 

Subaru of Indiana Automotive (SIA) manufactures the 2023 Subaru Outback midsize SUV, the 2023 Ascent 3-Row midsize SUV, the 2023 Impreza compact car, and the 2023 Legacy midsize sedan. 



Share of U.S. Light-Duty Sales From Domestic Assembly, 2023 Model Year


Tesla Inc. (Tesla): 100.0%
Ford Motor Co. (Ford, Lincoln): 77.5%
Honda Motor Co. Ltd. (Acura, Honda): 73.1%
Stellantis NV (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Maserati, Ram): 70.1%
Subaru Corp. (Subaru): 58.5%
General Motors Co. (Buick, Cadillac, Chevrolet, GMC): 54.0%
Renault-Nissan-Mitsubishi Alliance (Infiniti, Mitsubishi, Nissan): 49.1%
Toyota Motor Corp. (Lexus, Toyota): 48.9%
Mercedes-Benz AG (Mercedes-Benz): 41.5%
Hyundai Motor Co. Ltd. (Genesis, Hyundai, Kia): 40.2%
BMW AG (BMW, Mini, Rolls-Royce): 36.3%
Volkswagen AG (Audi, Bentley, Bugatti, Lamborghini, Porsche, Volkswagen): 21.1%
Mazda Motor Corp. (Mazda): 14.7%
Zhejiang Geely Holding Group Co. Ltd. (Lotus, Polestar, Volvo): 4.0%
Ferrari NV (Ferrari): 0.0%
McLaren Group Ltd. (McLaren): 0.0%
Tata Motors Ltd. (Jaguar, Defender, Discovery, Range Rover): 0.0%


Subaru’s ranking could improve next year as the 2024 models are calculated. Subaru now manufactures the 2024 Subaru Crosstrek Sport, Limited, and Wilderness trim levels at its U.S. plant in Lafayette, Indiana. SIA gave the Impreza compact hatchback manufacturing back to Subaru Corporation in Japan. 



Subaru sells considerably more Crosstrek models than Impreza. Because Subaru shifted production of the Crosstrek to the U.S. factory in Lafayette, Indiana, this year, SIA says they are now projecting an increase in output of 131,040 more vehicles over 2022. Fiscal year production in 2022 was 209,960 vehicles produced. Fiscal year production in 2023 (projected) is 341,000 vehicles for the U.S. plant.


Subaru now stands at number five in the share of U.S.-made vehicles for the 2023 model year, which is better than GM, Toyota, and Nissan, and the percentage could go higher after this year.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru