One powerful reason why buying a BMW will give you immense delight
When people think of BMW, we think of the advertising slogan, “The Ultimate Driving Machine.” BMW is changing its persona to be a brand that is not just known for its fun driving dynamics to one that is the most reliable. What BMW has found is that the overall initial buying experience gives customers immense delight in their purchase.
The 2015 BMW 2 Series, BMW 4 Series and BMW 5 Series have all ranked number one in their categories according to the J.D. Power 2015 U.S. Initial Quality Study (IQS). Also, BMW ranked 6th among all the brands, considerably above the industry average.
BMW customers are happy
What this means is that new BMW 2 Series, 4 Series and 5 Series owners are having a good experience in the first 3 month’s of ownership. It’s a powerful thing that translates to happy customers for the brand. BMW owners of the three models report few problems with their cars.
This is taken from J.D. Power’s 2015 U.S. IQS study which looks at owner-reported problems in the first 90 days of new-vehicle ownership. The study shows the BMW 2 Series was the Highest Ranked Small Premium Car; the BMW 4 Series was the Highest Ranked Compact Premium Car; and the BMW 5 Series was the Highest Ranked Midsize Premium Car. Additionally, the BMW 7 Series was ranked 2nd in the Large Premium Car segment.
The score is based on problems that have caused a complete breakdown or malfunction, or where controls or features may work as designed, but are difficult to use or understand. BMW says they are trying to simplify technology in their new cars and also show the new BMW owners how to use it.
IQS is leading indicator of customer delight
Ludwig Willisch, President and CEO, BMW of North America says, “IQS is the leading indicator of customer delight in the initial phase of ownership as it measures not only how well our vehicles perform but also how well our dealers are doing in demonstrating the functions of the new vehicle. The model rankings show improvements across the board from existing to new models with the clear challenge being to improve and simplify technology.”
BMW ranked 6th among all automotive nameplates with 99 PP100, a 9 point improvement from 2014. PP100 is the J.D. Power standard measurement of problems per 100 vehicles. The 2015 industry average is 112 PP100.
At least in the first 90 days of owning a new 2015 BMW 2 Series, BMW 4 Series and BMW 5 Series, J.D. Power says their owners are feeling immense delight with their new premium cars.