Subaru announced two new 2021 Crosstrek models that aren’t available for U.S. customers. The 2021 Subaru Crosstrek (XV worldwide) is now available in two hybrid trims in Australia. They get an entry-level Crosstrek Hybrid L and a flagship Crosstrek Hybrid S trim level.
Isn’t the Crosstrek offered as a hybrid in the U.S.? Yes, but the Subaru Crosstrek Plug-In Hybrid is only offered in limited quantities, and they are not available in all U.S. states. Subaru offers the model in California and the Northeastern states. The Crosstrek hybrid models in Japan, Europe, and Australia are readily available to all customers.
U.S. customers get two new 2021 Subaru Crosstrek models not offered anywhere else around the globe. For the 2021 model year, customers in North America get the new Crosstrek Sport and Limited trims with the larger 2.5-liter direct-injection Boxer engine with 30 additional horsepower. These two models are not offered in Japan, Europe, or Australia.
Why does Subaru offer different models around the globe?
Subaru of America (SOA) is Subaru Corporation’s largest market and sells more than 60 percent of all the automaker’s cars in North America. What SOA wants, they get from Japan. The Camden, N.J. automaker wanted a large SUV to replace the smaller Tribeca, and they get the all-new Ascent 3-Row family hauler.
Subaru of America asked for a Crosstrek trim with more power, and Subaru Corporation delivers them the new 2021 Crosstrek Sport and Limited with the 182 horsepower 2.5-liter engine in the subcompact SUV.
Why doesn’t Subaru of America get the Crosstrek e-Boxer hybrid models?
Subaru is selling as many of the gas engine Crosstrek models as they can get, and demand is high for the popular subcompact SUV. The model is Subaru’s fastest-selling car in North America, and there is no need for Subaru to offer the 2021 Crosstrek Hybrid L or new Crosstrek Hybrid S trim in the U.S. market.
If there were a demand for a Subaru Crosstrek e-Boxer hybrid in the U.S., SOA would ask for it, and they would get it. The 2021 Subaru Crosstrek Sport is a hot model for the automaker, and it’s selling better than expected. It's hard to argue with Subaru's strategy that's working well.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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