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Subaru created a niche market with the SUV-alternative Outback, and now they are doing it again with the Outback Wilderness trim level. Subaru of America pulled off what no other automaker can duplicate. They took its family SUV and turned it into an off-road warrior.
The Subaru Outback is hard to pigeonhole. It's a lifted wagon with a "go-anywhere" attitude, and it's considered a midsize SUV. The Outback has a category all by itself, and the Japanese automaker is having unbelievable success with the new outdoor-themed Wilderness trim level.
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The Outback Wilderness is by far the best-selling Wilderness in Subaru of America's stable of all-wheel-drive models. The Forester wilderness is far behind, and you can't even see the Outback through the dust.
The 2024 Outback Wilderness gets even better with new upgrades like a heated steering wheel for winter sports activities. As most other wagons have disappeared and nearly vanished from the U.S. market, what Subaru is doing defies all odds,
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A report from Automotive News (by subscription) says Subaru knows its customers, and they want to get further off the grid. "We build these vehicles for our adventure-seeking customers," Garrick Goh, planning manager for the Crosstrek, said of the 2024 Crosstrek Wilderness and its prospects.
The Wilderness package, launched on the Outback and added to the Forester last year and will be on the new 2024 Crosstrek Wilderness, accounts for up to 30 percent of sales of those models in some markets. And Subaru doesn't know how many the automaker can sell to U.S. customers." We are still looking for the ceiling," says Goh.
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What is the cost of the Outback Wilderness?
The 2024 Outback Wilderness costs $41,255, including destination and delivery fees. It's not bad for a fully loaded, trail-ready family hauler.
The SUV-alternative Outback is a fantastic success story and defies the odds. The rugged Outback Wilderness is the model that's too hot to touch. Subaru execs don't know where or how high the ceiling is for the outdoor-themed Outback Wilderness.
Check Out This Hot Topic: The New Outdoor-Themed 2024 Subaru Outback Wilderness Pricing And Model Guide
Denis Flierl brings over thirty years of combined auto industry and automotive journalism experience to Torque News readers. He is an accredited Rocky Mountain Automotive Press (RMAP) member. The last twelve years have been spent with Torque News, covering Subaru vehicles and the latest news. Check back daily for his expert Subaru analysis. You'll find the latest stories on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru
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