Skip to main content

Subaru Outback Regains Its Top Spot - The New Wilderness Gets Hot This Spring

The newly upgraded 2023 Subaru Outback is now the top-selling model in Subaru's all-wheel-drive lineup, at least for now. See why the new Wilderness trim level gives Outback a boost this spring.

Join us...    

The newly-upgraded Subaru Outback is now the best-selling model in Subaru of America's lineup. Subaru of America reports in April, and Outback was the top performer by volume with 15,263 vehicle sales. The Outback Wilderness is a significant reason why the Outback sales surged in April.

Outback is back on top and was the top performer in April.

The newly upgraded 2023 Subaru Outback midsize SUV decreased 7.6 percent in April, with 15,263 models sold compared with 16,510 in April 2022. But even with the drop, the Outback was the top-volume model passing the red-hot Crosstrek. Nevertheless, Outback is still down 2.9 percent in the first four months of 2023.

2023 Subaru Outback

The Outback is up and down.

The Outback is good in sales performance but still down for the first four months of 2023. It's just slightly behind last year's numbers, with 48,030 midsize SUVs delivered to customers throughout the first four months, compared with 49,482 models sold in the previous year at the same time. Outback is down 2.9 percent this year so far.

Outback is still behind the Crosstrek.

The hot Crosstrek subcompact started the first three months of 2023 red hot, and in April, the subcompact SUV cooled off. As a result, Crosstrek was the second-best performer by volume behind the Outback, dropping 14.2 percent with 10,310 sales in April compared with 12,017 in April 2022. However, the Crosstrek is still up 4.8 percent for the year's first four months.

The hot Crosstrek is up 4.8 percent for the year's first four months. Crosstrek has 51,872 sales and is now only 3,842 model sales ahead of the Outback.

2023 Subaru Outback

Wilderness picks up this spring.

The Outback Wilderness is the hot model in Subaru of America's all-wheel-drive lineup with its outdoor-themed upgrades. "Spring sales continue to heat up, and we're seeing particular momentum around our Wilderness models, which balance safety and reliability with the off-road capabilities car buyers are looking for," said Troy Poston, Senior Vice President of Sales.

The 2024 Outback Wilderness, with its recent improvements, could be a game-changer. Subaru of America announced the 2024 Outback model changes and pricing recently. Check out the 2024 Outback's new upgrades and pricing changes here.

What is the price of the 2024 Outback?

For the 2024 model year, the Outback will be available in nine trim levels. The Base is priced at $30,190, Premium ($32,490), Onyx Edition ($37,400), Limited ($37,090), Touring ($41,640), Onyx Edition XT ($40,655), Wilderness ($41,255), Limited XT ($41,490), and Touring XT ($44,090). In addition, destination and delivery fees are included in the price above ($1,295).

The Outback is still an excellent midsize SUV in sales performance for Subaru of America, and April sales move it to the number one sales spot for the month. In addition, the 2023 Outback Wilderness trim sales warm up this spring.

The 2024 Outback comes this fall with new upgrades. The additional 2024 Outback Wilderness improvements could improve its sales performance outlook. Stay tuned.

You Might Also Like: The 2024 Subaru Outback Wilderness’ Best New Upgrade Is Not Its Styling

Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

Subaru Report - We’ve got you covered! Check back tomorrow for more unique, informative SUBARU news, reviews, and previews you can trust.

Leave your comments below, share the article with friends, and tweet it out to your followers!

Photo credit: Subaru USA

Join us...