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The New Subaru Crosstrek's Best Attribute Is Not AWD

Kelley Blue Book released a list of new cars with the best resale margins. Subaru retailers can tout the 2024 Subaru Crosstrek as one of its highest-value picks. Here is why it's the best pick now.

 What is the best resale value Subaru model for new car shoppers? It's the 2024 Subaru Crosstrek subcompact SUV. That's according to the latest Kelley Blue Book Best Resale Value Awards announced recently.

I previously wrote that the Crosstrek is Subaru's only model to make this year's list. But Subaru retailers in North America will shout the news from the rooftops to new Crosstrek buyers. 

WardsAuto says, "Subaru retailers can assure shoppers that the Crosstrek's resale value may translate into hundreds or thousands of dollars. The study recognizes vehicles' projected retained value through the initial five-year ownership period."

Rheia Szymczyk, senior manager of valuation operations for Kelley Blue Book, says, "The automotive landscape continues to change rapidly, with more new brands and models with varying powertrains introduced each year." 

The 2024 Crosstrek Is All-New 

Subaru Corporation has done this. They gave the 2024 Crosstrek a complete remodel from the ground up, and the new Crosstrek gets significant upgrades over the 2023 model-year subcompact SUV.

Subaru of America introduced the new Crosstrek a little over one year ago, and it's been a success right out of the gate. 

Related Story: The Hot Next-Generation Subaru Crosstrek Sets Two New Records

Here are some 2024 Crosstrek improvements customers should be aware of. Subaru of America says these are the new model's highlights worth noting: 

  • Third-generation Crosstrek is all-new for 2024
  • U.S. Debut at the 2023 Chicago Auto Show
  • 10-percent stiffer chassis for improved dynamic performance and ride quality  
  • 11.6-inch SUBARU STARLINK center information display available
  • EyeSight Driver Assist Technology is standard across the model
  • Available wireless Apple CarPlay and wireless Android Auto
  • Starting MSRP of $24,995* (Same as 2023 Crosstrek)

Crosstrek History

The Crosstrek subcompact SUV debuted 11 years ago and quickly became Subaru of America's fastest-selling vehicle, with more than a million units sold. In 2022, It was the top performer by volume, with 155,142 annual sales, achieving its best year ever. 

Subaru of America says, "The Crosstrek's success is thanks to its ample passenger and cargo space, comprehensive list of standard and available features, versatility, and capability—all in a compact SUV at a competitive price."

What is the price of the 2024 Crosstrek?

For 2024, the Crosstrek is available in Base, Premium, Sport, Limited, and Wilderness trim levels and has a starting price of $26,290 (the same MSRP as the 2023 Base model equipped with the Lineartronic CVT automatic transmission).

The 2024 Crosstrek Premium has a starting price of $27,440, Sport ($30,290), and Limited ($32,190). Pricing includes destination and delivery fees ($1,225).

The all-new Crosstrek Wilderness costs $33,290, including dealer destination and delivery fees ($1,295).

I've listed KBB's 2024 model year winning models here by vehicle category:

  • Compact Car: Honda Civic
  • Midsize Car: Honda Accord
  • Sports Car: Chevrolet Corvette
  • Minivan: Toyota Sienna
  • Luxury Compact Car: Lexus IS
  • Luxury Midsize Car: Lexus ES
  • Luxury Fullsize Car: Lexus LS
  • HEV/PHEV: Toyota Prius
  • Electric Car: Hyundai IONIQ 6
  • Luxury Electric Car:  Mercedes-EQ EQS
  • Electric SUV:  Rivian R1S
  • Luxury Electric SUV:  Cadillac Lyriq
  • Electric Truck: Ford F-150 Lightning
  • Off-Road SUV: Ford Bronco
  • Subcompact SUV: Subaru Crosstrek
  • Midsize SUV: Hyundai Palisade
  • Fullsize SUV: Toyota Sequoia
  • Luxury Subcompact SUV: Lexus UX
  • Luxury Midsize SUV: Lexus RX 
  • Luxury Fullsize SUV:  Mercedes-Benz G-Class
  • Compact Pickup Truck: Ford Maverick
  • Midsize Pickup Truck: Toyota Tacoma
  • Fullsize Pickup Truck: Toyota Tundra

What does the KBB Award Mean For Shoppers?

These latest KBB accolades for the 2024 Subaru Crosstrek let customers know it will keep its value better than the other subcompact SUVs. KBB says the 2024 Crosstrek has a resale value of 52.6%—the highest of any subcompact SUV.

Subaru Retailers Can Tout the Crosstrek's Strong Resale Value

Here's what it means for new model shoppers. If you plan on keeping your new car for 3-5 years, depreciation (loss of value) is typically your primary expense during ownership. It shows shoppers which vehicle will be the best in terms of resale value.

What does KBB say about the 2024 Crosstrek?

"While the successful Subaru Crosstrek enters a completely new generation for 2024, the changes are decidedly evolutionary. That's okay in our book because we were already fans of this spunky adventure wagon. Wait, is it a wagon? Not technically; however, calling it an SUV is a stretch, too. It's really somewhere in between."

Thanks for reading, everyone. I hope you enjoyed this Subaru Crosstrek report. See you tomorrow for my latest Subaru Report. Before you leave, check out more Subaru news you don't want to miss. 


The 2021 Subaru Forester and the 2022 Subaru Crosstrek are included in Kelley Blue Book's 10 Best Used SUVs Under $25,000. Are they the best picks? Check out the answer here.

The 2024 Subaru Crosstrek is the most versatile new small SUV you can buy today. It wins hands down in areas where others fear to go. Check out three impressive attributes.

What are the differences between the 2024 Subaru Outback and the 2024 Crosstrek? Check out the two all-wheel-drive models. Is bigger always better?

I am Denis Flierl, a top Torque News and Subaru reporter since 2012. I’ve invested over 30 years in the automotive industry in a consulting role, working with every major car brand. I am an experienced Rocky Mountain Automotive Press member. You'll find my expert Subaru analysis here. Follow me on my The Dirty Subaru website, Dirty Subaru blog, X SubaruReport, All Subaru, WRXSTI, @DenisFlierl, Facebook, and Instagram.

I’ve got you covered! - I cover all Subaru all the time. 

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Photo credit: Subaru