Usain Bolt, 2016 Rio Olympics, 2017 Nissan GT-R, 200 meter Gold Medal
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How Usain Bolt Gets “Bolted” By Nissan [Video]

Nissan is going to make sure Usain Bolt gets "Bolted" in a big way. What’s in store for the gold medalist?

As Usain Bolt wins the 200 meter gold medal and his eighth Olympic gold at the 2016 Rio Olympics, Bolt is about to get “Bolted” by Nissan in a global way. He’s Nissan’s Global Director of Excitement and they are honoring him with a series of activations to celebrate his historic career and his 30th birthday this Sunday, August 21.

Bolt gets “Bolted”

Nissan’s launched a campaign called, "Happy Bolt Day," and will feature integrated content and a fan-led social media activation. Fans around the globe are invited to imitate Bolt's famous lightning bolt pose by posting their own Bolt pose on social media via the hashtag #HappyBoltDay.

Bolt has been serving as an ambassador for Nissan's high-performance GT-R sports car since 2012. He even owns his own one-off “Bolt Gold” GT-R. Nissan hopes the new 2017 Nissan GT-R launching in Brazil in 2016, will be as successful as Usain Bolt was in his three Olympics.

Watch the #HappyBoltDay video below, which includes a special message from Usain Bolt's parents Wellesley and Jennifer. You can also RSVP on Facebook to join the global birthday party on Sunday, August 21.

Source: Nissan

Images source: Nissan


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