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Highly exclusive BMW Individual options coming for new M3/M4

BMW is offering new BMW Individual options for the 2015 BMW M3 Sedan, new BMW M4 Coupe and BMW M4 Convertible.


Ever since the creation of the automobile, carmakers have seen owners take their cars and customize them to make them completely unique so they look like nothing else on the road. BMW Individual is a program that’s all about giving buyers a multitude of equipment options making it easy to create their own unique BMW M model. This spring, BMW is offering even more upgrade options for the new 2015 M3 Sedan, M4 Coupe and M4 Convertible.

Exclusive charisma outside

Starting March 2015, performance enthusiasts can choose exclusive unique body colors that will set their M model apart from the rest. BMW Individual has extended the range of equipment options for the new M3 and M4 performance models on the inside and outside. BMW Individual now offers a matt deluxe exterior finish that comes in Frozen Black metallic, Frozen Silver metallic, Frozen Red metallic and Frozen Brilliant White metallic.

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M4 Coupe model-specific equipment inside

BMW is also offering new model-specific options for the BMW M4 Coupe’s cabin. Inside, the new Coupe will be available with enhanced BMW Individual leather upholstery. The Merino fine grain will come in Opal White, Amaro Brown, Golden Brown, Cohiba Brown and Nutmeg. In addition, an all-leather black upholstery comes with contrasting seams in Sakhir Orange, Yellow, Blue or Silverstone. The performance model can now also be ordered with a color-matched leather-covered BMW Individual instrument panel.

BMW knows that every buyer has a craving to own a vehicle that is special and unique. They are catering to that motivation by offering the possibility to configure the exterior and interior of the 2015 BMW M3 Sedan, BMW M4 Coupe and BMW M4 Convertible in a particularly exclusive way. Look for these new equipment options from BMW Individual to be available this spring.