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BMW tops Audi and Mercedes in the global sales race

BMW remains the global leader in luxury car sales staying ahead of rivals Audi and Mercedes-Benz. What models are helping BMW?


BMW reports their strongest ever first quarter with strong sales of their luxury cars globally. The BMW Group that includes BMW, MINI and Rolls Royce, sold 451,576 vehicles worldwide in the first three months. That’s a 5.4 percent increase from the previous year. Globally, strong sales of the BMW X5 and new 2 Series Active Tourer have helped BMW stay at the top of the worldwide premium sales.

BMW Group stayed ahead of rivals Audi AG and Mercedes-Benz to remain the global leader. The strongest sales came from the U.S., where sales rose 8.4 percent in the first quarter. As reported earlier here, BMW’s new M4 Coupe and 3 Series sedans had a 47 percent sales increase from a year earlier on a brand-leading 14,835 sales. The X5 was another top performer in the U.S. with sales of 4,388 which was a 7.2 percent gain.

Audi and Mercedes

Audi came in second in the global race with 438,250 cars selling in the first three months of the year, an increase of 6.1 percent, 14 percent in the US. Audi says the gains were aided by strong sales of its Q5 SUV. Mercedes-Benz is in third place selling 429,602 vehicles globally in the first three months of the year, an increase of 14.8 percent from a year ago. In Europe, the sales increased 16 percent, while China showed a 16.6 percent improvement.

BMW gets global recognition

BMW’s i8 sprinted to victory in the World Car Awards recently and was honored by the international jury. For the second time, BMW i clinched victory at the World Car Awards in the category World Green Car. The BMW i8 was awarded this prestigious award at the New York International Auto Show following the BMW i3’s award last year. The i8’s plug-in hybrid drive technology and innovative lightweight construction helped it win over the judges. BMW i8 was also one of the finalists in the category World Luxury Car at the World Car Awards 2015, showing just how impressed they were with this car.

The BMW i8 was chosen from an initial entry list of 10 new global vehicles, then a short list of three finalists that included the winning BMW i8 as well as more.

BMW has plenty of momentum on its side which is helping fuel record global sales. “With the momentum provided by the range of new products we are bringing out this year, I am confident we will achieve our target of delivering more vehicles to customers this year than ever before,” said Ian Robertson, BMW board member in charge of global sales and marketing.

BMW’s M division is helping with the launch of the new 2015 M3 sedan and M4 Coupe and new X5M and X6M that received a significant increase in power. BMW stays in the lead in this three-way race.