Talladega Superspeedway is one of the world’s most exciting venues for auto-racing. It is known for its steep embankments and construction that allows very high top speeds. In addition to the NASCAR races which help make the track's name famous, Jay Leno once spun a Porsche multiple times at high speed there while trying to set a record. Every manufacturer of automobiles would like to be included in the circuits that frequent Talladega. However, since it is NASCAR that primarily uses the track, and Honda does not participate in NASCAR racing, Honda does not get a lot of action at the track.
Credit the generator division for finding a way to build goodwill among the racing fans at this track. Camping is very popular at Talladega and the track’s website features the camping information prominently. Camping, RVs, and outside activities require portable power and that is where Honda shines. Issaac Gooden, Honda Power Equipment’s marketing manager makes the case, saying "Providing Honda generators to Talladega Superspeedway allows Honda Power Equipment and its associates to continue our alliance and partnership while experiencing the excitement of Talladega racing,"
In addition to being an official sponsor and providing quiet, four stroke generators to the fans at Talladega, Honda will participating by providing a tailgating exhibit. Talladega Superspeedway's chairman Grant Lynch is noted on the Speedway's website as saying "“When you come to the races and want to tailgate like a pro, you should choose Honda Generators!”
Although Honda doesn't participate in the same way has with Indy racing or other motorsports, it has found a way to be part of the fun at Talladega.