John Goreham's picture

2015 Toyota Tacoma outsells Chevy Colorado by 2.5 to 1 in June

The outgoing Tacoma design continues to trounce the all-new 2015 Chevy Colorado in sales.
Advertisement


May was the month that both the 2015 Chevrolet Colorado and the 2015 Toyota Tacoma both squared off in a full-capacity sales fight. Chevy and Toyota both had added a third shift to their factories producing the popular mid-sized trucks. Now at their full production capability for the vehicles, Toyota is kicking Chevy’s butt in monthly sales. In June, Toyota extended its sales advantage significantly.

June Sales Tacoma Vs. Colorado
Generally, automakers compare their monthly sales to the same month in the prior year. That evens out any seasonality effects. However, for the 2015 Chevy Colorado there were no sales in June 2014. So we can instead look at the new truck’s monthly sales as a curve. Until last month, that curve was trending up. However, in June Chevy sold just 6,558 Colorados, down about 25% from the 8,881 Colorados Chevy sold in May. This may be the leveling off of that truck’s monthly sales rate, or Chevy may have had some growing pains that prevented more sales due to lack of inventory. The truck has been on sale now for about nine full months, so the capacity issues are becoming less of a factor.

Toyota for its part was also down slightly. In June Toyota sold 15,959 2015 Tacomas. That is down from the 17,520 Tacomas Toyota sold in May. So the Tacoma outsold the Colorado by 2.5 to 1 in June. Toyota’s slight drop in Tacoma sales is not as much of a mystery. The Tundra is built on the same line and sold well in June.

The Nissan Frontier, at 4,437, was down about 1,000 units compared to May or to June 2014. The GMC Canyon at 2,532 was down about 400 units compared to May. The upshot of these numbers is that Toyota’s market share in the mid-size truck market is not just solid but improving. This with a very old design due to be replaced with the all-new 2016 model in a month or two.


Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.

Comments

Toyota can make S&!T, and it will sell like hotcakes. Americans are stuck in the rut and do not do their homework before buying a new vehicle.
> Americans ... do not do their homework... American automakers do not do their homework to know what American people actually want to BUY.
I have a 2006 Tacoma X-Runner with over 150,000 miles and it is the best vehicle I have ever owned. I have owned Porsche 911, two BMW's, a Lotus and nothing comes close to the quality of this X-Runner...and it's as fun to drive as the other quality cars...The only thing I have ever done to my X-Runner was replace the alternator at 120,000 miles and that's it....can't say the same for any other car I have owned....and I'm 69 years old...
GM stopped talking ordersfor the Colorad mid June. I got the email indicating the 2015 was sold our in terms of factory orders and they would begin 2016 ordersproduction soon. And most trucks available othdealer lots are base model. Not surprised numbers were down .I ordered mine in May
Tacomas are a far cry from the four cylinder trucks of before. Too many hyped this truck. Four cylinder is overworked and the 4.0 v6 offers power, but Toyotas infamous v6 plagues are still an issue. Head gaskets, fuel and oil consumption. Engine needs removal for major service. Most trucks privately sold are a fashion, it does offer more ergonomics and style. (not in my opinion) Toyota makes great transmissions. (Aisin) Most of its popularity is inherited stigma. Followed by more conscious owners who give it maintenance to live up to its reputation. I've owned and own both Toyota and Chevy. I'll take a 5 cylinder Colorado any day. Carried over a ton in the bed and pulled trailers double it weight. Over 1 million miles in three owned. Honestly for work and mileage Chevy, comfort and look Toyota. Nothing like the Toyotas of the 80's. The 22r is historical as the S10's 4.3. It's all a matter of preference and after owning both, Chevrolet gets my hard earned dollars. I work and drive my trucks beyond.
Thank you! Not at all,. I’ve owned many cars. Toyota 4 cylinder before Honda. Reliability key. The 22R, 3rz,4age, 2jz. Purchased a Colorado in 2004. At 196k miles the belt tensioner needed replacement. At 212k I put in the Aisin Ar5 and ho tuned. My brother had an X-runner. In 2011 I purchased a reg. cab 2004 5cyl. 5 speed. With codes and clutch issues, out performed his 4.0 6 speed. 0-15-30 3.5 3:42 G80. Now ported heads tuned to 7.5k rpm I love my Toyota’s own two old Corollas.