Juke NISMO

Nissan teen driver safety education engages fifteen schools

Nissan has partnered with the Michigan Office of Highway Safety Planning to education teenagers about the dangers of distracted driving through the ThinkFast Interactive program.

The Michigan Office of Highway Safety Planning (OHSP) conducts a ThinkFast Interactive safety training course in driver's education programs throughout Michigan. Nissan is sponsoring the program at fifteen Michigan schools where the game-show-like interactive experience will show students the importance of driving safely.

A full production set, some mainstream music, and a host all travel to schools and engage in questions and answers in trivia-style game show interactions that is aimed towards appealing to teenagers while engaging them in learning.

“This partnership is a reflection of our continued commitment to driver and passenger safety,” said Selim Hammoud, director Product Safety, Nissan North America. “Nissan has a vision of helping to eliminate teen accidents and fatalities by instilling safe driving habits in Michigan students with the ThinkFast® Interactive program – just one of many safety education initiatives in place to help reduce the number of auto-related injuries and fatalities.”

The fifteen high schools which the ThinkFast Interactive set will visit this year are in Barry, Calhoun, Chippewa, Delta, Grand Traverse, Ionia, Isabella, Kent, Lenawee, Mackinaw, Marquette, Oakland, Shiawassee, and Tuscola counties.

“The combination of inexperience and risk-taking behavior make teens more likely to be involved traffic crashes than their older counterparts,” said Michael L. Prince, OHSP director. “I applaud Nissan for supporting opportunities to educate teens about safe driving, especially the dangers of distractions.”

The NHTSA says that automotive crashes are the number one killer of teenagers in the United States and teenagers are three times as likely to be involved in a fatal crash as are all other drivers.


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