The fastest-selling car in America is relatively new to the market
An analysis of March sales by Edmunds.com found that the Toyota Prius c has an average dealership stay of only 8 days before being purchased. The average vehicle on American car lots in March sat for 53 days, by comparison, though all of the cars on the Edmunds top 20 list of fast sellers were selling within 21 days of dealership arrival.
Most Toyota hybrids were doing well, according to the analysis. The top 20 list included the Camry (18 days) and Highlander (17 days) hybrids while the Prius v was not on the list, though it did make February's.
Also on the list were more fuel-sippers like the Jetta Sportwagen TDI from Volkswagen (16 days) and several new models like the Lexus GS 350 (15 days), the Mazda CX-5 (11 days), the Honda CR-V (15 days), the Hyundai Veloster (16 days), Range Rover Evoque (19 days), and the Subaru Impreza (14 days).
The vehicles with the longest-running sales streak, staying on Edmund's top 20 list for best-sellers for months, are the Audi Q7 (11 days) and the A6 (19 days) as well as the Hyundai Elantra (12 days) and Accent (20 days).
None of Detroit's manufacturers are on the list at all, likely due to a lack of discounting and manufacturer incentives being at their lowest since 2008 for the Big 3.
Of course, the Edmunds list doesn't look at total units sold, just at inventory numbers in a supply-demand ratio. A look at overall vehicle sales in the U.S. and Canada shows that 53.3% of vehicles sold were in the "light truck" category (which includes large SUVs), with the major sellers in that category (all Detroit 3 brands) showing year-over-year gains in both countries of about 4% for March. That's a full percentage point higher than the new vehicle market overall, which went up about 2.8% year-on-year.
Looking at it this way, it's plain that "smaller, lighter, cheaper, and more economical" is not really the North American car buying mantra.