Rolls-Royce Will Debut a Fully Electric Phantom in Geneva

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On the heels of BMW announcing major electric vehicle plans, Rolls-Royce has announced it will unveil a 102EX, a one-off, fully electric powered Phantom, to debut at the Geneva Motor Show on March 1.

It makes sense that Rolls-Royce has made the commitment to an electric Phantom in light of BMW's focus on electric vehicles. BMW has had a fleet of electric Minis in the United States for the better part of two years.

Rolls-Royce is being vague at this point with information on the 102EX. It has released an image of the Flying Lady hood ornament (see photo) as well as images of the headlamp design and the stylish meter that shows how much battery life is left.

The Rolls-Royce that is making its electric debut is going to be a mule of sorts. This Phantom is going to spend the rest of 2011 touring Europe, the Middle East, Asia and North America to collect data that will help Rolls-Royce decide what its future is going to be in alternative drive-trains. Somehow, it seems odd to think of a Rolls-Royce being absolutely quiet on acceleration.

“We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,” said CEO Torsten Müller-Ötvös, speaking from the company’s headquarters in Goodwood. “With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.”

The Rolls-Royce CEO also said it's going to be important for the manufacturer to maintain the brand's noted quality. It needs to develop a vehicle that has all the power and smoothness of a Rolls with absolutely no compromises on interior quality.

Back in the summer of 2009, I had the occasion to drive both the hardtop and softop versions of the Phantom that each cost about $430,000 (or about twice what my wife and I paid for our house and the Dodge and Mazda we drive). Both coupes were incredibly smooth to drive regardless of the road surface.

The Phantom is powered by a 6.75-litre, naturally aspirated, V12 engine (developed by its parent company BMW). It has 450 horsepower and 531 lb. ft. of torque at 3500 rpm. The best feature is 75 percent of engine power is available at just 1000 rpm. That means departures from dead stops are amazingly smooth. You’re never going to chirp the tires in a Rolls Royce, but you are going to achieve a 0-60 time around 5.7 seconds.

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Any and all roadway imperfections are swallowed up by the Phantom with nary a blip in the passenger compartment. The ride is appropriately floaty, but the driving experience is contained and it feels like you’re driving a much smaller car than its more than 18-foot length would suggest.


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Having an electric powered <a href="">rolls royce parts</a> would be so awesome! The phantom is one of the most sought after car together with the ghost. The car itself represents luxury and innovation that puts the car to the top of the motoring world.