Rolls Royce Sales for 2010 Double Previous Record

Coming off a down year when only 1,002 cars were sold, Rolls-Royce had its best year ever with worldwide sales of 2,711. That’s a 171 percent improvement over 2009 and more than doubles the previous record of 1,212 in 2008.

According to Rolls-Royce, all regions demonstrated significant sales growth, with particularly strong results seen in Asia Pacific, the United States and the Middle East. The United States remained the biggest single market for Rolls-Royce in 2010, followed by China and the UK. However, strong growth was also seen in markets like India, Korea and Japan.

To keep things in perspective, GM sells 2,711 cars in less than 10 hours but then again no GM cars are made by hand.

“Our record sales result for 2010 was a tremendous team effort and is testament to the commitment and passion shown by our employees at Goodwood and around the world,” said Torsten Müller-Ötvös, Chief Executive Officer, in a news release. “Rolls-Royce has further extended its position at the pinnacle of the super luxury automotive market and has demonstrated a clear competence in the management of this unique ultra-luxury brand. We begin 2011 with a sustainable business model, a flexible workforce and great confidence in the future success of our company”.

Demand for the company’s latest model, Ghost, has been strong. Even the super-luxury brands like to brag about capturing customers from other companies. According to Rolls-Royce, around 80 per cent of Ghost customers have never previously owned a Rolls-Royce.

Interest in the Phantom models remained strong with the four-door versions (Phantom and Phantom Extended Wheelbase) remaining most popular. However, continued interest in the Phantom Drophead Coupé and the Phantom Coupé saw Rolls Royce attract new buyers, thanks to the company’s unique Bespoke personalization service, which includes the development of anything from the most understated feature such as personalized tread plates, contrast stitching and seat piping to personalized veneers and unique exterior paints.

Related story:
Final sales results for U.S. auto industry in 2010

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