Kia is in the midst of introducing the 2015 Kia K900 to the American automotive journalists in Orange County. Has the brand succeeded in making it stunning enough to be a success in the luxury market?
My first impression, after spending the day with it driving the California coast and inland, is yes. The silver Kia K900 I co-piloted over 200 miles of driving did succeed in turning heads – not an easy thing to do in car obsessed Southern California.
Thanks to LED headlights, the Kia K900 looks great from the front. The sides, frankly, don't scream luxury, and the trunk is nice but doesn't scream look at me.
Yet, that could be the secret to the K900's success. Kia has made an attractive car that its owners will be happy to drive. Yet, it won't be so flashy and so distinctive that others will automatically know it's a Kia, which has the reputation as being a value brand.
Think about it. If you're the type who has $66,000 to drop on a luxury car, but not the additional $20,000 for a German luxury car or a Lexus, you still want a nice looking ride. However, you may not be ready to confess to the world that your wallet isn't quite as deep as you like it.
What do you think?
By the way, full review of the Kia K900 (and its amazing interior and technology) upcoming in the next few days.