Hyundai Could Soon Have Third Luxury Model
According to Automotive News, "Dave Zuchowski, CEO of Hyundai Motor America, said the Korean brand may have room for a premium model to join its Equus and Genesis sedans. 'That's one of the conversations,' he said. "I think it's fair to say that within a couple of years there may be another premium nameplate. 'That's a space where we think there's some opportunity.'"
The article said the third model is internally called the RK. (Maybe they could call it the RK900 – just kidding.) It sounds like it would be more a near-luxury model because it's slated to compete against the BMW 3 series or maybe it's going to take on the BMW 4 series, which itself is now both a two-door and four-door model.
The upcoming RK could then be more like the Genesis model, which has two variants: the four-door sedan and the two-door coupe. Both are sporty in their own ways but the 2015 Genesis sedan is moving more upscale, pitting it firmly against the BMW 5 series sedan. Expect it to be better frankly by most metrics.
An earlier MotorTrend.com article, also citing Automotive News, said, "The rear-drive compact sedan would be somewhat larger than the 3 Series, and also sport styling cues from the Genesis Coupe. That car's driving characteristics and turbocharged 2.0-liter I-4 might also be shared with the upcoming Hyundai sedan, though engine details are unknown. Another possibility suggested is the direct-injected 3.3-liter V-6 used in the Azera.
If styling is derived from the HCD-14, expect to see that concept's fastback roofline and short overhang to appear on Hyundai's 3 Series competitor. Whether the HCD-14's polarizing front end, with its large, Audi-like grille and segmented LED headlights, will make it to production remains to be seen."
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