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Rolls-Royce opens 32nd U.S. dealership

Carlos Bakery of New Jersey and TLC’s “Cake Boss” fame made a special cake to celebrate the opening of a new Rolls-Royce dealership in Chicago.


Rolls-Royce Motor Cars Gold Coast in Chicago is now open for business, christened with the fancy cake from that exuberant TV Cake Boss Buddy Valastro and a ribbon-cutting ceremony.

Joe Perillo is dealer principal and general manager of Gold Coast Exotic Imports LLC and the newly opened Rolls-Royce Motor Cars Gold Coast at 834 N. Rush St. The Chicago site is the 32nd Rolls-Royce Motor Cars dealership in America.

"It’s an exciting time to get into the Rolls-Royce business,” Perillo said. “There is not enough you can say about the quality and craftsmanship of a Rolls-Royce and what one represents in terms of individual achievement and stature. We’re happy to have the opportunity to offer these amazing vehicles to our customers.”

Rolls-Royce Motor Cars Gold Coast is stocked with these vehicles: The Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupé, Phantom Coupé, Ghost and Ghost Extended Wheelbase.

The opening of the new dealership will be featured on “Cake Boss” and the presentation of the cake will be included.

“Joseph Perillo has been a mainstay in the Chicago community and central person in the city’s automotive circles for a very long time,” said David Archibald, president of Rolls-Royce Motor Cars North America.

“We have great faith in his ability to represent our brand and no doubt that we’ll be seeing many more of our vehicles driving these streets in the months and years to come.”

Technicians at the dealership have completed an intensive program originating at the Rolls-Royce head office and manufacturing plant in Goodwood, England.

You can reach's Hawke Fracassa at [email protected].

Image source: Rolls-Royce