Marketing guru to lead Motor Press Guild in Cali
Before his appointment this month, he was executive producer of the association's MPG Track Day event.
Rusznak will continue running Track Day while at the same time taking on broader day-to-day duties as guild business operations manager.
"With Motor Press Guild's rich history of extraordinary leaders, I could not be more thrilled to have such a well-known and respected industry talent heading up our business operations," said James Bell, president of the guild.
"Larry has done wonders for our MPG Track Day, and we look forward to seeing more success from him on a higher level as business operations manager."
Rusznak's first experience was managing experiential marketing campaigns for Nissan in 1988. He has continued his journey by working for automakers in event marketing and fund-raising. His talents have been utilized by Nissan, General Motors, Honda, Toyota and Suzuki.
The Motor Press Guild selected Rusznak in 2009 to executive produce Track Day, at which auto writers road test dozens of new cars and trucks. Rusznak secured Shell and BF Goodrich as sponsors these past two years. The 15th annual Track Day event is Oct. 11-12.
The Motor Press Guild, based is Los Angeles, can be contacted at (323) 374-3674. The nonprofit is the largest automotive media association in North America with more than 700 members. The aim of the association is to promote professionalism in automotive journalism through education and information exchange. Its Twitter feed is @MotorPressGuild.
Hawke Fracassa covers the auto industry from Detroit for TorqueNews.com. You can reach him at [email protected]
Image source: Motor Press Guild