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Challenger, Charger Scat Pack Featured in New Dodge Commercials

The Chrysler Group has rolled out the newest batch of television ads for the Dodge brand and while they are still working the vintage theme hard, the Scat Pack versions of the Challenger and Charger are the stars of the show in this new wave of advertising.

Over the past few months, the Dodge brand has emphasized their two current marketing themes very clearly in their TV ads – performance and history. These ads have often featured the Dodge Brothers themselves and high performance Dodge products from the past 100 years, while generally showcasing the 707 horsepower Hellcat models of the Challenger and Charger. The Challenger and Charger are back in these two newest ads, but this time the company is using the slightly less powerful yet far more affordable Scat Pack versions of the 2- and 4-door muscle cars.

Scat Pack Challenger, Charger on Display
The Chrysler Group has made a clear shift in marketing the Dodge brand as a performance brand first with everything else coming second. This is most evident in their television ads from the past 8 months or so, where we have gotten to see actors portraying John and Horace Dodge going crazy behind the wheel of a high performance machine – sometimes a classic muscle car and other times one of the two Hellcat Hemi powered modern monsters. However, with the Hellcat Challenger and Charger selling so well that the company has been forced to stop taking new orders, the time came for the company to focus attention on another version of the Dodge muscle cars.

While the Hellcat cars are a big deal because they are the most powerful American production cars ever, the new-for-2015 Scat Pack trimline is almost as big of a deal due to the level of bang for your buck. For both the Challenger and the Charger, the Scat Pack trimline applies SRT performance bits to the R/T package, adding 485 horsepower, unique suspension, unique brakes and a design to each of the Dodge muscle cars. Most importantly, these SRT-powered Dodge cars pack this performance with surprisingly low price tags.

Dodge boss Tim Kuniskis calls the Scat Pack cars the sweet spot of the lineup, combining performance and affordability like no other muscle cars on the market. These new ads show off these value minded muscle cars in a very unique way.

Morse Code
The first new advertisement featuring the 2015 Dodge Charger Scat Pack is certainly the more unusual of the two. It shows a bright red Scat Pack Charger sitting in a garage with the driver revving the engine, while the headlights flash a message in Morse code. There is also a Morse code message in the video details, but the message from the Charger does not appear to match the message in the description.

Discovery
The second new Dodge ad featuring the Scat Pack Challenger and Charger is titled Discovery. It begins with a smoke filled screen and early on, you realize that you are watching a burnout in reverse as the smoke dissipates. As the smoke clears, we can hear and the Challenger and Charger Scat Pack cars doing a big, nasty burnout. As the video continues to rewind, the camera pans to the left where the John and Horace Dodge actors are doing burnouts in a pair of original Dodge vehicles from the early 1900s.

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