Ford vs. Chevy Rivalry Both Good and Bad for Industry
I’m the type of person that loves a good rivalry, especially in the world of sports. And certainly rivalries have their place in the automotive world too. Heck, there was just a movie out called Ford vs. Ferrari, which was about the racing rivals of these two vastly different companies. But the rivalry I want to talk about is one of automotive legend. It’s Ford vs. Chevy, or even broader, Ford vs. General Motors.
Ford vs. Chevy Rivalry
This rivalry dates back to the early part of the 20th century, where the young visionary Henry Ford began revolutionizing the automotive world with the Model T. Around the same time General Motors had fired a man named Will Durant, who teamed up with a race car driver named Louis Chevrolet. Durant and Chevrolet were so successful, Durant was able to financially take over General Motors and incorporated the fledgling Chevrolet automotive brand into the General Motors company. This combination made them a legitimate rival to Henry Ford’s Ford Motor Company which was making Model T’s by the thousands and selling them as fast as he could make them.
By 1928, Chevrolet created a more-powerful engine for their car and was able to advertise it as such, sticking it to Ford and the Model T. And the rivalry was on!
After World War II the rivalry really amped up. The ’57 Chevy is a legendary vehicle and an all-time classic. But, did you know that the ’57 Ford outsold the Chevy that year? When Ford launched the Mustang it caught General Motors off guard. While they had the Corvette, they didn’t have a pony car to rival the Mustang, until they launched the Camaro in 1967.
Despite the tremendous financial success of the Mustang, GM won the decade in total sales volume to continue the rivalry. Back and forth these two automotive titans went through the decades and through an oil crisis. Make no mistake each car maker knew what the other was doing and vice versa. There were rumors that each had spies on the other companies’ payroll just to report back about what they working on.
Battle for the Truck Buck
The rivalry continues today. But the battle looms the largest in the truck world. In the full-size truck segment there’s F-150 vs. Silverado and Sierra. General Motors has re-engaged in the mid-size truck segment (after abandoning it 10 years prior) with the Chevy Colorado and GMC Canyon. Reacting to this re-emerging segment, Ford brought back the Ranger after a long hiatus to rival the Colorado and Canyon. It’s always a tit for tat it seems between these two. And the consumer, with more choices and more options, is the winner for sure.
Is Ford Losing Its Hold on the Best-Selling Truck Title?
The F-150 continues to dominate full-size truck sales as the best-selling vehicle in America for 40 years. But when you combine GM’s two full-size truck brands (Silverado and Sierra) GM has actually outsold Ford for the third quarter of this fiscal year. That is something that is glossed over and lost in all the talking points and smack talk about which brand is better.
Is this a sign of the tide swinging back to General Motors? Will Ford lose its crown? For the year, Ford still has an 85,000+ unit lead over GM’s full-size truck brands. But the F-Series is down almost 3% for the 2019 year in sales volume. Likewise, Mustang sales are down a bit for the third quarter, but so are Camaro sales. Ford outsold the Camaro by more than 4,000 units in the third quarter.
Historically, Ford still leads the way in total volume for both the F-150/F-100 and the Mustang when compared to their General Motor rivals. So each brand has something to brag about for sure.
Fix Or Repair Daily
As an automotive journalist, I am supposed to remain unbiased. And sure, my coverage here at Torque News is heavy on Ford and I even have two national books out about Ford, but believe it or not, I don’t prefer one over the other. I don’t own a Ford or Chevy as a matter of fact. I’ve made great friends in the Ford truck and Ford Mustang communities thanks to my books, and they’re great people.
But, honestly, the endless Chevy bashing and the ridiculous memes becomes quite tiring. I don’t understand tearing down one brand to promote another. Common joke: Chevy is the best car you’ll ever push. Chevy guy responds: What does Ford stand for? Fix or Repair Daily or Found on Road Dead. Groan!! I get brand loyalty. It drives the automotive industry. Many automakers rely on such brand loyalty and market their vehicles with brand loyalists in mind. But there’s a slew of consumers who just want the best vehicle at the best price for their needs. That could be a Ford, it could be a Chevy, or it could be a foreign vehicle for that matter.
The automotive industry competition is stiff. Tougher than it’s ever been. Back when Ford and Chevy were trading punches there weren’t that many options. Now the market is flooded with possibilities – foreign and domestic. So, spare me the memes and stupid jokes and let’s focus on making the best vehicles for the best price with the most offerings. That’s what consumers want. Not some silly rivalry that’s good for internet memes, but not good for much else.
Jimmy Dinsmore has been an automotive journalist for more than a decade and been a writer since the high school. His Driver’s Side column features new car reviews and runs in several newspapers throughout the country. In addition to being a nationally syndicated automotive columnist, Jimmy has been published in a compilation book about children growing up with disabilities, where he shared his own very personal experience. He is also co-author of the book “Mustang by Design” and “Ford Trucks: A Unique Look at the Technical History of America’s Most Popular Truck”. Also, Jimmy works in the social media marketing world for a Canadian automotive training aid manufacturing company. Follow Jimmy on Facebook, Twitter and LinkedIn.