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Subaru's Fourth Annual Share the Love event in full swing

Subaru of America launched its fourth annual "Share the Love" event over the weekend, meaning for every new Subaru vehicle sold or leased until January 3 the manufacturer will donate $250 to five of the top charities in America. The donations may total as much as $5 million, thanks to support from the Facebook community.
Posted: November 21, 2011 - 5:34PM
Author: Don Bain

The targeted non-profits include American Forests, the ASPCA, Make-A-Wish Foundation, Meals On Wheels Association of America and Special Olympics. Subaru will also contribute up to $250,000 to designated charities via Facebook community votes. The company has donated nearly $15 million to charitable causes during the three years since the program’s creation.

Subaru has invited the Facebook community to direct up to $250,000 in additional support to the charities by participating when they visit the Share the Love Charities tab on the Subaru of America Facebook page. There users can select one of the participating charities and submit a vote for that charity to receive another $1 donation from Subaru. Participants may then share the site with friends and see what vote percentage their pick has received.

"Share the Love is rooted in our commitment to our customers and the causes they care about the most," said Alan Bethke, director, marketing communications, Subaru of America. "We are pleased to continue the program for a fourth year and are excited about the expansion to the Facebook community."

American Forests restores and protects rural and urban forests worldwide as the oldest national conservation nonprofit in the U.S. – the only one focused exclusively on forests.

The ASPCA or American Society for the Prevention of Cruelty to Animals works to rescue animals from abuse, pass humane laws and share resources with animal shelters across the country.

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions, brightening the lives of over 212,000 medically challenged kids in the United States since 1980.

The Meals On Wheels Association of America seeks end senior hunger in America by offering home-delivered-meal services to elders at risk.

The Special Olympics provides year-round sports and athletic competitions in a variety of Olympic-type events for individuals with intellectual disabilities.

Though not the main reason anyone would buy a Subaru, Share the Love is certainly something anyone who does can feel great about.