New Dodge Hero Campaign
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Dodge Wants to Hear Your Hero Stories For New #TheMuscleBehindUs Campaign

Dodge wants to see and hear your stories about frontline and essential workers. Some stories or photos may be featured in a new social campaign called #TheMuscleBehindUs.
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Dodge knows a lot about power. The 2020 Dodge Charger SRT Hellcat is the most powerful and fastest mass-produced sedan in the world. The 2020 Dodge Challenger SRT Hellcat Redeye with 797-horsepower will blow the doors off nearly every other vehicle on the road. Unfortunately, we have all learned that horsepower and even strength aren’t enough to combat COVID-19. Now Dodge is starting a social media campaign to honor the frontline workers who are risking their lives to battle the Coronavirus. Dodge is calling on its Brotherhood of Muscle and other Dodge enthusiasts to highlight stories of first responders.

Dodge is launching #TheMuscleBehindUs social media campaign to recognize the essential workers. Dodge is encouraging fans to submit stories and photos of the heroes who work on the frontlines using the #TheMuscleBehindUs hashtag. Dodge has already produced two videos, one is called “Strength” and the other is called “Horsepower”. The videos feature essential workers like paramedics, firefighters, doctors, nurses, police, grocery workers and truckers.

Dodge Wants to Honor Everyday Heroes

Dodge will select the most compelling stories and photos to create new videos. The stories and videos will run on all of the Dodge media channels including, Instagram, Twitter, Facebook and YouTube. They are also being featured on the DodgeGarage.com. Nearly everyone knows someone who is considered an essential worker and bravely risking their own health to continue working. Dodge wants to hear those stories.

"Dodge wants to honor those on the frontlines of this crisis who are working fearlessly everyday to protect our communities and the people who live in them," said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “We’re calling upon the Brotherhood of Muscle to tell us the stories of the heroes in their lives who are performing extraordinary work, day in and day out, during this pandemic, and we’ll share the most compelling stories and honor these brave individuals across our social media channels, including a page dedicated to them on DodgeGarage.com."

Highlight the True Heroes

Dodge estimates that it has more than 11 million fans and enthusiasts. It is also planning other social media content to keep its followers entertained during this period when so many are being asked to stay home. Surely, many of those fans know someone who deserves to be highlighted for their selfless work during this challenging time. Just remember to use the hashtag #TheMuscleBehindUs when you submit your story or photo to Dodge.

Follow Mary Conway at @maryconwaymedia and send her car news tips for future stories.


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