Rumored: New Trademarks Hint At Possible EVs for Jaguar and Land Rover

AutoGuide recently found three trademarks filled the British Automaker in Europe’s Office of Harmonization in the Internal Market (OHIM) - something akin to the U.S.' Patent and Trademark office. The trademarks are for I-Pace, I-Type, and Velar. This has led them to believe the names could be used for electric vehicles.

Wait, that is quite the leap in logic. Why not E-Type?

E-Type is a very hallowed name for Jaguar as it was used on one of the most iconic coupe/convertible from the sixties. Going with something like I gives Jaguar the ability to start up a new brand that is dedicated to electric vehicles only.

So which name to goes to what possible model?

Going by Jaguar's current nomenclature system, I-Pace would be used on a crossover and I-Type would be used for a coupe.

What about Velar?

Velar is most likely for Land Rover as it was the name of the original Range Rover pre-production model. The name is possibly derived from “Velare,” Italian for to cover.

Now a trademark filing doesn't mean they will actually use the name?

Correct. For all of the trademark filings that are reported, many don't see the light of day on a vehicle. But this one could have some credence as there is a connection either in history or to the current lineup.