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Lamborghini Will Be Changing the Guard

Posted: February 23, 2016 - 4:16PM
Author: Will Maley
Lamborghini has been experiencing quite a good run with increasing sales and well-received models. But one of the key people to this success will be moving on.


Today, the Italian sports car maker announced that current CEO Stephan Winkelmann will be taking the helm at Audi's performance division - Quattro GmbH - next month. Winkelmann has been Lamborghini's CEO since 2005 and is credited for making it one of the most coveted brands. Winkelmann signed off on the Aventador and Huracan, and put into motion the plan to build the Urus SUV that will be coming in a couple of years.

"I have been responsible for Lamborghini for a significant period of time in its history, and in the process have always aimed to use the brand's potential to achieve very ambitious goals. Lamborghini's key corporate data displays continual, profitable growth with a focus on the development of new products, new processes, and many other corporate sectors. Together with my colleagues from the Board of Directors, I was able to facilitate successful initial release of our third model series being launched in 2018. These successes would not have been possible without the passion, skill, creativity, and courage that are ingrained in the Lamborghini DNA and in our employees. I would like to thank everyone for this time from the bottom of my heart," Winkelmann said in a statement.

Winkelmann's new position at Quattro GmbH will have him overseeing the R and RS models, the Audi Sport customer racing program, and Audi Exclusive customization program.

Who will be taking the place of Winkelmann?

A former employee of Lamborghini's competitor, Ferrari. Stefano Domenicali joined Ferrari back in 1991 in their business division and would move to the Scuderia Ferrari F1 squad in 1993. Domenicali would hold various positions in the team before being named team principal in 2008. In 2014, Domenicali stepped down from this position due to the poor performance of the team. Audi snatched him up later in the year and made him vice president of new business initiatives.