Jaguar Gets Out of the Wagon Game
Speaking with Automotive News Europe (Subscription Required), Jaguar's design chief Ian Callum said they would not be building any new wagons due to the falling demand for them in Europe.
"The [wagon] market is massively shrinking. I'm very sad about it but it's a very difficult market to justify," said Callum.
Europe is the only market where automakers can actually sell a decent amount of wagons. Back in 2012, Jaguar said wagons made up 30 percent of the large luxury car market. Germany is the largest market for them. But Germans only seem interested buying the home brands - meaning Jaguar would struggle there. Even in their home market, Jaguar couldn't make any inroads.
Not helping is the popularity of crossovers in Europe and around the world. Jaguar is turning their focus on to those vehicles with the launch of the F-Pace and smaller model possibly named E-Pace.
Wait, Jaguar sold wagons?
Back in 2004, Jaguar launched a wagon version of the X-Type for Europe and the U.S. However, Jaguar pulled the plug on the entire X-Type lineup a few years later. Then in 2012, Jaguar launched the XF Sportbrake for Europe only.