Aston Martin Gives Credence to 2015 Lagonda Tarif Rumors
Giving credence to rumors, Aston Martin CEO, Andy Palmer, shared at the unveiling, that other markets are being considered for the Aston Martin Lagonda. Palmer stated “It is clear from the initial reaction to the car that interest from around the world is extremely high and I can confirm today that we are also evaluating the opportunity to offer this Lagonda in other markets,” he said.
Among these markets under consideration are said to be the United States and the U.K. and we can safely assume that in addition to these markets we will see the Lagonda hit the streets of Russia and China as well if released into a broader market.
Likely to be well received in the United States market, the 2015 Lagonda is sporting the same a 5.9 Liter V12 engine as the Rapide S and is supported by a six-speed ZF automatic gearbox. Numbers from the 5.9 powerplant housed in the Rapide have been reported to be an impressive 550 Horsepower hitting the pavement from the rear wheels as well as 457 lb-ft of torque helping it to achieve 0-62 in just under five seconds.
Carrying the current nameplate of Tarif, it is likely this name will not carry into additional markets. As Tarif reportedly means “ultimate luxury” however per Google translation it means “side” in Turkish. If the Lagonda Tarif does come to reside in the United States, China, Russia, and the United Kingdom we expect to see Aston Martin implement a name revision.
With Aston Martin’s high end luxury and performance portfolio continuing to broaden and spread into new territory, with the release of the 2015 Lagonda into new markets this can only help to advance Aston Martin as the brand of choice among its targeted consumer. What do you think of the all-new 2015 Lagonda and do you think it is will be an appealing option for the American buyer?
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