America will finally get it’s taste of luxury from Japan after the release of the 2023 Toyota Crown which will come in a sedan, a crossover sedan, a crossover SUV, and a full-sized SUV platform. These 4 platforms have been so far receiving good reviews and I personally would love to feel the driving experience that the raised Sedan Crossover Crown has to offer.
It almost reminds me of the late Honda Cross tour. It’s as if Toyota has made a sort of sister brand of the Crown because nobody really calls it a Toyota rather just Crown. I think that this might result in a sort of cross branch branding like Lexus but not fully its own brand.
However, in a shocking new video published on YouTube by Automotive Press, “Toyota is going to introduce a coupe - and possibly a convertible - version of the recently introduced Crown.” He got a hold of a Japanese car magazine which showed a rendering of a coupe style and convertible style Toyota Crown.
Now Toyota has not yet released anything official but according to the Japanese magazine, their connection over there confirmed something in the works.
Now this is important because Toyota hasn’t done anything like this before. Almost all of the Crowns were all sedans or limousines so the fact that Toyota is bringing back the Sports Luxury Coupe is a very good thing. Almost most modern luxury coupes are marketed as such, but they are not luxury at all. Most of them are just built to go racing which almost no businessman wants to do.
Given that there are rumors that some of the crowns might be EVs, this also inserts the thought that the Crown Coupe could also be an EV or at least a PHEV which would be awesome. I have linked the video into this article, and I highly recommend that you check it out because he does a great job at narrating just how the new Crown Coupe could look and function.
The market wants an EV coupe and while Tesla is taking a while to get their new Roadster up and going, I think now Toyota can step in and take control of the horses because this is a definite market that needs to be tended too. Just think of all the Californians who want an “ecofriendly” sports car.
What do you think? Let us know in the comments below.
Harutiun Hareyan is reporting Toyota news at Torque News. His automotive interests and vast experience test-riding new cars give his stories a sense of authenticity and unique insights. Follow Harutiun on Twitter at @HareyanHarutiun and on YouTube at Toyota Time for daily Toyota news.