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The New 2023 Toyota Crown Is Out and It Is Be Toyota’s Best Luxury Sedan Yet

After months of anticipation, the new 2023 Toyota Crown is finally out and here is why it will be so successful in the luxury sedan market.


After 67 years of top tier Japanese tuned luxury, the Toyota Crown is not finally available in the United States. So far, the only luxury sedan you could buy from Toyota here was the Toyota Avalon which has seen great success over the years. It’s one of the few luxury cars where the seats are actually cushiony, and it doesn’t feel like a sports car when you drive.

However, after looking at patent photos for a few weeks, we finally got what we were looking for. Toyota Unveiled the new 2023 Toyota Crown for the U.S market yesterday and it looks absolutely stunning. Auto freaks over here have been drooling over the old crown and importing older ones to do VIP builds on. For those who don’t know, a VIP build is a type of car culture where you take ultra-luxury old sedan and basically put it on bags and tint the windows.

While I hope that the new Crown doesn’t follow that horrible death in the next 20 years, I certainly can say that if you were an Avalon fan, you most defiantly are going to be eyeing the new Crown. However, while I think the styling on the new 2023 Crown is great, I see that it is starting to follow some of Toyota’s other “angular” body styling which I personally am not a fan of. For instance, the design of the 2023 Toyota bZ4X which I too am not a personal fan of. Granted, that doesn’t make these bad cars.

The New 2023 Toyota Crown Is Out and It Is Be Toyota’s Best Luxury Sedan Yet

The 2023 Toyota bZ4X has a lot of hype around it and so does the new 2023 Crown. That is what is going to make it a very successful luxury sedan. And that’s if we can call it a sedan. Taking a look at the provided video from Toyota, there is a scene where a gentleman get’s out of the car at the end of the video. Now on a normal sedan, your head would at least reach the top of the roof line. However, this new 2023 Crown is so big, that it almost reaches his head in height. Check out our latest article on that to see more info on the new design.

Now I don’t really think that this new Crown is going to get Prius sales numbers. Making it a hybrid definitely helps. However I think that in the market of luxury affordable sedans/SUVs, people want something different, something new. Yes the new Mercedes is nothing less than luxury but do you really want to pay close to $150,000 just for a luxury sedan?

While prices have not yet been released to the press, I can say that you probably won’t be paying anything more than $50,000 before market adjustment. Some say lower but for the sake of not knowing, I don’t want to underestimate myself.

Be sure to stay tuned for out next article which will an in depth look into the new features of the 2023 Toyota Crown.

What do you think? What are your thoughts on the new 2023 Toyota Crown? Let us know in the comments below.

Harutiun Hareyan is reporting Toyota news at Torque News. His automotive interests and vast experience test-riding new cars give his stories a sense of authenticity and unique insights. Follow Harutiun on Twitter at @HareyanHarutiun for daily Toyota news.