The EV war between GM and Tesla is rapidly growing, especially with GM preparing to unleash their revolutionary Ultium battery technology in the GMC Hummer EV lineup as well as the Cadillac Lyriq. But while the products themselves are aimed at dethroning each other, neither side has gone after the other when it comes to formal high-level interviews and statements. That appears to have changed with GM CEO Mary Barra refusing to give Tesla and Elon Musk any credit or acknowledgment.
Mary Barra Draws A Line With Remarks.
The remarks came during an interview between Barra and CNBC anchor Andrew Sorkin. In addition to asking familiar questions about GM's electrified future, Sorkin also repeatedly asked Barra about Tesla and whether the CEO would give the company any sort of acknowledgment.
In response, Barra stuck to her guns and refused to give any sort of praise to the company, and repeated a prior claim of President Biden's that GM is and has been the EV leader. The first half of her statement is essentially the same narrative that has defined GM regarding similar subjects, with the auto giant preferring to promote prior successes and recent achievements versus acknowledging any threats to their bottom line.
However, the claim of GM being the EV leader itself has also generated a fair amount of debate from various sources, with Tesla's sizable headstart over GM in the electrification process often being cited as a critical argument. Sorkin also proceeded to ask other questions about Tesla, but Barra refused to budge from her stance before telling Sorkin she would rather talk about GM than Tesla.
Barra's Approach Is Right Move
While Mary Barra's remarks about Tesla may seem like a case of bad optics at first glance, it makes sense once you look at the bigger picture. As mentioned, GM is focusing on ramping up plans to unleash their lineup of electrified rivals and the Ultium battery technology that will help power their quest to dominate the green vehicle sales charts. In addition, the company is also looking to put the Bolt battery recall behind them and is making final moves to do just that. As such, any break of focus on these two objectives to focus on what Tesla is doing would be an unwelcome distraction.
Furthermore, GM is also showing that it's not going to let others dictate their product decisions and that the firm will act in a way that fits their best interests versus being strung along by rivals like Tesla, Rivian, and Lucid into making moves in lockstep with them. As the EV wars begin to tighten up, leading the way (versus following) will be very important moving forward both from a product perspective and a sales perspective. As for Tesla, they released an update on the current state of affairs with the Tesla Cybertruck with Tesla founder Elon Musk promising a higher level of technology and luxury.
Photo Credit: General Motors
Video Credit: New York Times
Carl Malek has been an automotive journalist for over 10 years. In addition to his specialization with Ford, he grew up in a General Motors household and is extensively familiar with their products too. Contact Carl on Twitter at @CarlMalek3, on Instagram and Facebook for automotive news to send news tips.