Hyundai Tuscan
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Hyundai Sold More Cars Than You Think In May 2020

Hyundai has reported better sales figures than you would think despite the current circumstances. Hyundai even set record sales figures for two specific models.
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Hyundai managed to move 54,719 retail units in May 2020. Industry predictions forecasted a 33% sales slump for May; however, Hyundai’s sales soared to an 80% improvement compared to April 2020.

Hyundai Sales Performance

Now, these sales figures are a 13% decrease from May of 2019, where Hyundai sold 66,121 retail units. Still, over 54,000 sales in the middle of a crisis aren’t bad and, only Hyundai’s fleet sales have suffered. Fleet sales are down 79%, but these sales only represent 5% of Hyundai’s total sales.

Hyundai Palisade

Of course, as trends dictate, SUVs represented 71% of Hyundai’s retail sales. SUV sales were so high for Hyundai that the Tuscan and Palisade set new monthly sales records. The Hyundai Tuscan sold 15,552, and the Palisade managed to sell 7,866 units. These are phenomenal results during such tough times, but Hyundai’s creative programs and marketing helped to achieve these results. Hyundai lists some of its techniques below, which contributed to these sales results.

What attributed to Hyundai's Sales?

Hyundai attributes its successes to its dealer networks and its implementation of digital retail sales. Some of the programs Hyundai lists consist of its CPO program, which is said to be the best non-luxury CPO program. Hyundai has offered its decade long warranty for some time now with its new cars, but it’s great to know you can take advantage of some of that in the CPO market.

Other programs mentioned which got implemented in May of 2020 included the Assurance program guaranteeing customers that Hyundai has followed all cleaning regulations. Some of Hyundai’s marketing endeavors, like the “Un-Adventurers” program and Hyundai’s Sony partnership, also were mentioned.

Hyundai Sonata

Like many other manufacturers, Hyundai has offered deferred payments for six months and specific dealers providing the 0% APR nonsense, of course, where the consumer has to give up all the manufacturer rebates. Still an excellent tactic to get people through the door, and it seems those ads have helped car companies like Hyundai.

Why do car sales matter?

Now why do car sales even matter? The sales figures for individual cars and car companies show us the climate of the car market, and what types of vehicles are trending and what might be dying off. SUVs are leading the sales figures for Hyundai and other brands.

In uncertain times like this, it is interesting to see how car sales are doing and what marketing campaigns are working out for car manufacturers. Hyundai has succeeded in achieving respectable sales figures during tough times. Offering a quality product helps; however, being at the forefront of providing consumers affordable buying and leasing options has helped keep Hyundai sales going. Maybe we can start some more exciting products soon.

Kevin Meyn is an automotive journalist for Torque News concentrating on Hyundai content. Kevin is the founder of Exhaust Sports Auto Youtube channel, where he does professional car reviews on new and used vehicles. Through the use of various resources and extended Automotive expertise, Kevin documents the latest in automotive news revolving around Hyundai. Kevin graduated from NC State University studying Supply Chain Management but has had a passion for cars since he was a child. Follow Kevin on Twitter and Instagram @exhaustsports.


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Comments

As far as I know, Hyundai sold zero Tuscans this year. Tucson sales are another story... Surprising that Tucson sales would be a strength, as the vehicle is due for a redesign, and the current power train with only a 2.4NA offered, is nothing exceptional, and does not stand out from its competition in any way.
Actually, a few weeks ago Hyundai announced the Tuscan sold over a million units in the United States alone since it's inception. The crossover segment isn't the most exciting thing in the world but Hyundai has continued to provide the two most important elements that matter most when driving a "normal" car and that is; quietness and comfort. On top of that, the motor which on paper is not super enticing has proven to be extremely reliable and is backed by Hyundai's decade long warranty. The things that matter to families and shoppers in this class have continued to be addressed in the Tuscan and many other Hyundai products. They are not perfect and no car is, but they continue to improve and give buyers what they want which is why vehicles have been selling very well for Hyundai.