The Hyundai Tucson started life in the United States in 2004 as a 2005 model year vehicle. Within a few years, the Tucson began to catch on quickly with sales reporting in at a modest 7,074 units to a whopping 61,048 sales the very next year in 2005.
There have been 3 generations of the Tucson throughout its 16-year life in the states. If we fast forward to the latest refresh in 2019 and look at the sales, we will see that Hyundai moved 137,381 units in 2019 alone.
Now, why is this impressive or even matter to regular consumers like us?
Well for one, Hyundai has proven itself to be a no-nonsense brand that has now gained the trust of millions of people even in the United States alone.
We also see how the SUV trend is truly dominating the U.S. car market even with everything that is going on in the world today. Although Hyundai reported a 39% decline in sales for April 2020 compared to April 2019, Tucson has managed to report an increase in sales for April 2020 of 7%.
We have seen Hyundai offer their signature decade long warranty which is one of the strongest warranties for new cars being offered. This shows that they stand behind their product and that they are confident the cars will last for 10 years and 100k miles which would certainly earn the trust of shoppers leading to Hyundai’s grand achievement of selling one million Tucson.
Offering a mechanically sound vehicle is important however, Hyundai is a company that constantly listens to its consumers and continuously improves upon its products. On Hyundai’s press site, they took the time to mention Tucson owners’ comments from surecritic.com. Many stated how well their Hyundai’s have been holding up even after 100k miles even on their early 05 model. This is something I can attest to as many commenters on my YouTube reviews have proudly stated that their early model Hyundai’s are holding up even after 200k miles.
If you look at the latest refresh of the Tucson for 2019, you will see that they offer Apple Carplay and Android auto standard even on the base trims. This goes for pretty much all Hyundai’s not just the Tuscson, but certain luxury car brands don’t even offer Apple Carplay or Android Auto. The user experience on Hyundai’s infotainment is bare none. One of the easiest infotainment screens to use resides in these Hyundai cars which is again what consumers today want.
Driving wise, Hyundai of new continues to impress. Hyundai calibrates their vehicles to do the two most important things a daily driven family car needs to do: it is quiet and comfortable. I’ve recently reviewed a 2020 Elantra and even in their compact class, this trend of being quiet and comfortable continues. The Tucson being a CUV riding on a car platform is in basic terms a car that just rides higher, however, this will allow the Tucson to be even more comfortable due to the added travel in the suspension.
This plush nature of Hyundai’s vehicles makes them excellent family cars and offers more than enough practicality. Even though handling and chassis control isn’t unbelievable, there is still a confidence-inspiring feel at normal speeds that one does on the street. Highway stability has never been an issue in any Hyundai that I have tested. They never feel like a tin can being blown around in the wind.
These are all great things however, for many people, the strongest attribute to Hyundai is their value proposition. The brand new 2020 Hyundai Tucson starts at $23,550. A comparable base model Toyota RAV4 starts at $25,950 and a base Honda CR-V will run you $25,050. Hyundai has always comfortably undercut the competition without really compromising on much. In fact, the Hyundai outperforms the competition in terms of ergonomics, infotainment, and overall comfort in many cases.
With all that Hyundai has going for themselves, it’s no wonder the Hyundai Tucson has amassed over one million sales in the United States alone. They have quickly made a name for themselves in such a short time in an extremely competitive space. They have stuck to things that work and never overcomplicate their products both mechanically and technologically.
We are excited to see where the future of Hyundai takes them and we are sure with their continued growth, they will continue to offer the consumer a great product at a great price.
Also see this very interesting review of 2016 Hyundai Tucson Sport, by Torque News reporter Patrick Rall.
Kevin Meyn is an automotive journalist for Torque News concentrating on Hyundai content. Kevin is the founder of Exhaust Sports Auto Youtube channel, where he does professional car reviews on new and used vehicles. Through the use of various resources and extended Automotive expertise, Kevin documents the latest in automotive news revolving around Hyundai. Kevin graduated from NC State University studying Supply Chain Management but has had a passion for cars since he was a child. Follow Kevin on Twitter and Instagram @exhaustsports.