Will Nissan’s New Truck Warranty Be a Game-Changer?
Nissan is trying to gain the advantage in the full-size truck market in America, and they will be giving Ford, GM, Dodge and Toyota a run for their money. It’s Nissan’s "Year of the Truck”, a new product onslaught of pickups, SUVs and CUVs. That’s why they are now offering what they are calling "America's Best Truck Warranty” on their 2017 Titan and Titan XD full-size pickups. What is it?
Nissan announced "America's Best Truck Warranty" on its 2017 Titan and Titan XD full-size pickups, featuring bumper-to-bumper coverage of 5-years/100,000-miles, whichever comes first. All 2017 Titan V8 gasoline-powered models and diesel and V8 gasoline-powered Titan XD models are covered by the new warranty. It includes basic and powertrain coverage on both 4x4 and 4x2 drive configurations, in Crew Cab and recently revealed Single Cab models.
Nissan steps up to the plate
Nissan is putting their money where there mouth is and wants to show U.S. buyers they will stand behind their products. Fred Diaz, division vice president and general manager, North America Trucks and Light Commercial Vehicles, Nissan North America, Inc. says, ”The new bumper-to-bumper coverage shows customers that Nissan stands behind the quality of its vehicles, including the ones that are subject to the hardest use.”
It’s already working
After Nissan added the same 5-years/100,000-mile warranty to their NV Cargo and Passenger van, sales are up nearly 10 percent in 2016; NV200 cargo van sales have increased 17 percent through July.
The all-new, Titan XD was introduced for the 2016 model year, leading Nissan's “all-out assault” on the highly competitive full-size truck segment. The 2017 Titans and Titan XDs are scheduled to begin arriving at U.S. Nissan dealers later this month. The new 5-years/100,000-mile warranty could be a game-changer for the brand. They will be giving Ford, GM, Dodge and Toyota new competition in the full-size truck market.
Image source: Nissan