Why Subaru Outback Steals Brand’s Top Sales Slot Again
The 2018 Subaru Outback is the brand’s top-selling vehicle again in 2017. This is the second year in-a-row the Outback is at the top of the lineup in sales for Subaru of America. The 2018 Outback (188,886) is the top dog in the lineup beating Forester (177,563) as Subaru’s number one selling all-wheel-drive vehicle in the stable. Subaru has created a niche market of all-wheel-drive vehicles and the Outback sits at the top of their lineup.
Subaru has done a great job of marketing the Outback, they now call it a Crossover SUV, not a wagon. Subaru’s fifth-generation 2018 Outback has been around for more than 20 years, but it’s a different animal than your typical crossover/SUV. It rides 8.7-inches off the ground, comes standard with all-wheel-drive, has a roomy cabin, and has off-road features like X-Mode, Hill Descent Control and Hill Holder. Subaru designed the Outback to be a family hauler with an attitude.
The Outback wagon is a master of outdoors-oriented activities and you'll find owners taking it into the back country for camping, hiking, mountain biking and climbing trips. Many consumers are using the Outback to haul a small utility trailer or camper for recreation. One big advantage Outback has over Forester is the tow rating. The Outback can tow 1200 lb. more than the Forester. Outback has a max tow rating of 2,700 lb. vs. just 1,500 lb. max towing capacity for the 2018 Subaru Forester.
Even though Outback is designed for rough off-pavement use, it gets new interior upgrades making it a comfortable place to spend time, and the cabin is quieter than the outgoing model. The 2018 Subaru Outback also gets new headlights and door mirrors with improved aerodynamics and reduced wind noise.
Forester is due for a complete remodel, and it could be why consumers are holding off buying the popular compact SUV. The all-new 2019 Forester will make its dealer launch later this fall. It will get the new Subaru Global Platform making it roomier inside and it will come with improved driving dynamics and a more fuel efficient Direct Injection 2.5-liter boxer engine.
Until then, the 2018 Subaru Outback will likely continue to lead the Subaru lineup because it’s not your typical family crossover/SUV. The SUV-alternative all-wheel drive vehicle is a different animal with a “go-anywhere” attitude that fits many family’s active lifestyles.
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Photo credit: Subaru Canada by way of Ron Kirk IG/vanisle_outback