2016 Nissan Frontier, 2016 Nissan Titan XD
Denis Flierl's picture

Why Nissan Frontier Sales Skyrocket and Titan XD Plummets

Demand for mid-size trucks is hot and the 2016 Nissan Frontier is benefitting. Why is Titan going backward?
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Mid-size truck consumers are going to be getting a new Nissan Frontier soon, but it isn’t stopping them from buying the aging truck now. The 2016 Nissan Frontier is selling at a near record clip as Nissan USA reports the mid-size pickup is up 46 percent in May. The Nissan Titan XD full-size truck is doing just the opposite and fell backward 24.3 percent. Xterra, Pathfinder and Armada were all down in sales too for May.

A new Frontier is coming

The Nissan Frontier is badly in need of a major redesign and it’s likely coming in 2018. When the new-generation Frontier does finally arrive, look for the mid-size truck to compete well with the Toyota Tacoma and Chevy Colorado. Both recently received manor upgrades. The new Frontier is on the drawing board now. Nissan needed to complete Titan’s remodel first.

A new Titan launches

The Titan does get a major overhaul and the truck arrives this summer for truck consumers. Buyers are holding off until the new model arrives and sales have slipped for the outgoing model. Nissan’s new full-size Titan XD will attempt to carve out a niche in unchallenged territory between half-ton and three-quarter-ton segments. The new Titan could be a big hit when it arrives.

When the new 2018 Frontier arrives, it will get much-needed exterior and interior styling changes along with Nissan’s latest NissanConnect and mobile apps. The Toyota Tacoma and Chevy Colorado will get some competition from Frontier. Now that the 2016 Nissan Titan XD has received an overhaul, Nissan's next big project will be to update its aging midsize Frontier. Look for the 2018 Nissan Frontier to be a major player in the competitive mid-size pickup market. Stay tuned.

Source: Nissan USA

Image source: Nissan


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