Subaru is about to reveal the 2021 Subaru Outback Wilderness model. Subaru of America teased the all-new rugged Outback and says in their press release today, "The next evolution of Subaru capability is coming, and it is packed with functional technology and rugged features, inside and out." They say it will be "something wild."
Here is what we know. Torque News reported on the new models here last November. Subaru retailers found out more information on the new Wilderness editions in February at the National Automobile Dealers Association's virtual show, February 9-11.
photo credit LP Aventure
According to a new report from Automotive News (by subscription), Subaru officially told retailers about the new Wilderness branding that unveil this spring. The 2021 Subaru Outback Wilderness trim will be revealed first, and the 2021 Forester Wilderness will follow.
Patrick Wergin, chairman of the Subaru National Retailer Advisory Board, told Automotive News recently, the new Wilderness models will feature a "rugged appearance package and better tires for off-road pursuits."
photo credit LP Aventure
The new 2021 Outback Wilderness trim will be more than an appearance package. "The Wilderness is going to give additional capabilities in those car lines, additional style, and the look of off-roading to a greater degree than we have right now," said Wally Sommer, president of Sommer's Subaru in Mequon, Wisconsin. "It does fit the Subaru character perfectly."
Wergin says, "We're hoping the Wilderness edition will attract consumers that are active lifestyle families and that do like to go out and maybe do a little bit more off-roading. We're excited about the opportunity to have this vehicle capture new clients in the segment."
Sommer says, "People are going to be very pleased with the product when they see it." The 2022 Subaru Outback Wilderness will be built at the Subaru plant in Lafayette, Indiana, and the 2022 Subaru Forester Wilderness at Subaru's Yajima plant in Japan.
The world premiere of the 2021 Subaru Outback Wilderness is coming on March 30, 2021. Stay tuned to Torque News for the reveal.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru, LP Aventure