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The Subaru Ascent 3-Row family hauler was the forgotten model for Subaru of America, but now it’s only one of two Subaru SUVs that are up for the year. All other models are down because of the global microchip and supply chain issues affecting automakers. The Crosstrek is the other hot model for Subaru of America.
The outgoing 2022 Ascent picks up the pace with 3-Row SUV shoppers and has impressive sales this Fall. How much better will the newly-upgraded 2023 models sell? The 3-Row SUV could be a hot pick.
Subaru of America (SOA) reports that 2022 Ascent sales increased in September and are up through the first nine months of 2022. Families aren't waiting for the newly-upgraded 2023 models to arrive.
SOA says they delivered 4,964 Ascent models to customers in September, an increase of18.0 percent compared with September 2021 (4,208). The Ascent is only one of three models in the lineup that are up in sales through the first nine months of the year. Ascent is now up 6.9 percent, and Crosstrek is up 14.1 percent, year-to-date, in a challenging year when there are ongoing microchip shortages and supply chain issues.
Subaru of America increased sales by 8.6 percent in September thanks to the Ascent and Crosstrek. Jeff Walters, Senior Vice President of Sales, says, "As supply chain challenges continue to affect the automotive industry, we are focused on meeting the high demand for Subaru vehicles and delivering a great experience to our customers."
Why are families choosing the Ascent?
All Ascent trim levels offer Subaru's Symmetrical all-wheel-drive, 8.7-inches of ground clearance, and X-Mode for improved off-pavement, snow and mud, and dirt road capability. Ascent also gets the highest Top Safety Pick+ crash scores from the IIHS and is fuel efficient.
Does the Subaru Ascent offer seating for eight?
The Touring and Onyx Edition trim levels are limited to 7-seat configurations and come with Captains Chairs. Seating for eight is available in the base model with the 2022 Subaru Ascent. The 2022 Ascent Premium and Limited are available with either 7- or 8-passenger seating.
What is the price of the 2023 Ascent?
The Base trim gets a $1,150 price increase, Premium +$2,710, Onyx Edition +$2,850, Limited +$1,550, and Touring +$2,300.
The 2023 Subaru Ascent base starts at $35,120, and Premium trims begin at $39,180. The Ascent Onyx Edition starts at $42,520, the upper Limited starts at $42,820, the new Ascent Onyx Edition Limited is priced at $47,520, and the top-trim Touring has a starting MSRP of $49,420. Pricing includes destination and delivery fees ($1,225).
Customers in the U.S. who wait will get the newly-upgraded 2023 Ascent 3-Row SUV. The 2023 Ascent receives a refresh with new features and upgrades. Ascent gets contemporary exterior styling, new safety tech, and new technology upgrades inside. The Onyx Edition also gets further improvements.
When will the 2023 Ascent be available?
The new 2023 Subaru Ascent is expected to arrive in Subaru showrooms this Fall. The newly-upgraded models could do even better than the outgoing model.
Subaru has opened up orders for the 2023 Ascent, and you can check out the new configurator and build the new model online before visiting the dealer. The new models could be the hot choice for 3-Row SUV shoppers.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru USA
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Comments
I purchase the suburu ascent
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I purchase the suburu ascent 2020 Touring and was only getting 11 miles per gallon. That was very disappointing. I have been an owner of an outback, foresters and and ascent, but now driving a Nissan because the dealership could not solve the issues with the ascent.
Purchased a new 2021 Ascent
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Purchased a new 2021 Ascent Touring… I sold it a year later after I replaced a transmission, window motors and the whole front end.