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The Subaru BRZ Sales Surge And What's Next For Driving Enthusiasts

Is the BRZ sports coupe the best sports car value? Sales surge this spring as buyers get ready to hit the curves. Check out the BRZ report here.

Is the Subaru BRZ a good value for driving enthusiasts? Where does the BRZ sit in Subaru of America's (SOA) sales volume? The redesigned 2023 Subaru BRZ is the last-place model in SOA's lineup, but it's the fun model in the lineup. It's also the lowest cost to own.

The 2023 BRZ sports coupe is still the bottom dweller in SOA's lineup, with 507 sales in April but up 70.1 percent for the month. BRZ had 298 sales in April 2022. But the rear-drive BRZ is up 17.6 percent in the first four months of 2023.

2023 Subaru BRZ

Why should customers look at the Subaru BRZ?

The BRZ sales are up with warmer weather coming. The rear-drive BRZ is designed for dry roads with sharp curves. That's where it thrives. The BRZ is still among the best sports car values even though it pulls up in last place for Subaru of America.

BRZ is the lowest cost to own Sports Car

Is the BRZ sports coupe the best sports car value? In Kelley Blue Book's (KBB) 2023 5-Year Cost to Own cars, trucks, and SUV awards. KBB says the 2023 BRZ is the lowest cost-to-own model in the Sports Car category. The Subaru BRZ gets its second segment award.

2023 Subaru BRZ

There are $16,000 more reasons why BRZ is a great value.

KBB predicted the 2023 BRZ to have a 5-year cost-to-own of $39,908 (including the purchase price), which is $16,519 less than the sports car segment average.

What is the price of the 2023 BRZ?

You don't have to spend $50,000 or $60,000 to get a great sports car. The 2023 Subaru BRZ comes in two trim levels with two transmission options. The BRZ Premium with a 6-speed manual gearbox has a starting price of $29,615. BRZ Premium with an automatic transmission starts at $33,115. The Limited (6-speed manual) has a starting MSRP of $32,115. The Limited with an automatic transmission starts at $33,255.

What is the BRZ fuel mileage?

The 2023 Subaru BRZ with the 2.4-liter naturally-aspirated Boxer engine gets an EPA-estimated 20/27 city/highway mpg and 22 combined mpg with a 6-speed manual gearbox. The BRZ with a CVT automatic transmission gets 21/30 city/highway mpg and 25 combined mpg.

The BRZ hits the sweet spot. It's also affordable, fuel-efficient, and fun to drive. The BRZ is also ranked the lowest cost to own sports car.

KBB says the Subaru BRZ ranks best for fuel mileage, maintenance and repair costs, financing, and insurance, and one of the most significant factors is depreciation. As a result, the BRZ is the best sports car pick and is ready for driving enthusiasts this summer.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru USA