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The New 2023 Subaru Outback Made In America Isn’t All That American

How American is the 2023 Subaru Outback, Ascent, Impreza, and Legacy? See where they rank on the updated American-Made index.


Where do the newly-upgraded 2023 Subaru Outback and Ascent, Legacy, and Impreza rank on the updated American-Made index? All four models are made in America at the Subaru of Indiana Automotive plant, but how American are they?

Since 1994 the American Automobile Labeling Act requires automakers to include content information on vehicle labels for cars and trucks produced for U.S. sale. According to the most recent document, the four Subaru models made in Indiana still aren't all that American and rank the same as last year.

2023 Subaru Outback features, upgrades

How American is the 2023 Subaru Outback, Ascent, Impreza, and Legacy?

Out of 95 models listed by made at a U.S. assembly plant, the list has the newly upgraded 2023 Subaru Ascent 3-Row family hauler, the most American-made Subaru model at number 70. The refreshed 2023 Subaru Outback midsize SUV ranks next at number 71, the Subaru Legacy sedan is number 72, and Subaru Impreza compact ranks 76th.

Subaru Indiana Automotive (SIA) makes around 35 percent of Subaru's total global vehicle output. Subaru of America is the Japanese automaker's largest market, selling nearly 70 percent of its vehicles.

2023 Subaru Outback features, upgrades

A previous year's Made in America Index said the Subaru Outback, Impreza, and 5-door compact each have just 45 percent U.S. content. The Subaru Ascent and Legacy have more U.S. content at 50 percent each. All four models import their major drivetrain parts, engine, and transmissions from Japan.

The domestic content would be higher, but all four U.S.-made Subaru models import their major drivetrain parts, engine, and transmissions from Japan. The Subaru Outback, Impreza, and Legacy all have 40 percent of their parts shipped from Japan. The Ascent 3-Row family hauler has 30 percent of its parts coming from Japan.

Where does the 2022 Subaru Forester rank?

The 2022 Subaru Forester compact SUV, Crosstrek subcompact SUV, WRX performance car, and BRZ sports coupe are built at the Japan plant and have zero percent U.S. parts.

The newly-upgraded 2023 Subaru Outback manufactured at Subaru of Indiana Automotive isn't all that American, with less than 50 percent of the vehicle coming from the U.S. parts. 

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru USA


MAX (not verified)    July 1, 2022 - 4:18AM

After EXTENSIVE research, was beginning to lean towards buying a new Outback Touring XT, now that Subaru has FINALLY updated its (initial) home screen to contain an Auto-Start-Stop button. BUT, now I don't like the look of the 2023 model. The 2022 is a very nice-looking wagon. Streamlined. Almost has a European simple, elegant design. BUT, someone (who, at Subaru comes up with these ideas??) decided that it would make sense to instead, make the car look like a supper-"rugged" (?) oversized Tonka Toy. Well, for me, back to the drawing board. Maybe wait for 2024? 2025? Sigh..;