In 2022, Subaru Corporation will bring its first-ever electrified SUV developed with Toyota, and it will have the same core values that made Subaru successful. We get a good idea of what the partnership will bring because of the next-generation BRZ reveal.
Photo credit: Fisker
The Subaru electric model will offer value
Subaru and Toyota have to get the new 2022 Subaru EV right because it's the next evolution for the two automakers. Like the BRZ, the new EV will offer value in terms of affordability for customers.
Toyota has been slow to bring its first EV because it put all its stock in hybrid technology. But the global shift is towards zero-emission vehicles, and it's coming soon. Subaru will lean on Toyota for the new EV technology, but like the BRZ, it will still have its unique character.
The model will be distinctly Subaru
Kazuhiro Abe, Subaru's vice president for product planning, says its first-ever EV will first launch in the U.S. and then be sold globally. He also revealed it could offer a front-wheel-drive model with one motor and an all-wheel-drive variant with two motors. He says even though the new model gets Toyota technology, the all-new EV will be distinctively a Subaru. Maintaining individuality is good news because it will get Subaru's sporty DNA.
Sporty and fun to drive
Subaru will make sure the new EV will be sporty and fun to drive. The new SUV will have a low center of gravity. Like the BRZ sports coupe, the all-electric will feature sporty driving dynamics because this is what the Japanese automaker is committed to offering its customers. The new model will appeal to those with active lifestyles and will be more than an urban commuter.
Subaru is not afraid to go against conventional wisdom
When Subaru revealed the details of the second-generation BRZ, journalists criticized it for not having a turbocharged engine. Subaru is not afraid to go against conventional wisdom and brought the new sports car with a naturally-aspirated engine.
Dominick Infante, Subaru Director, Corporate Communications told Road and Track, the non-turbocharged engine was critical in preserving the sports car's low center of gravity, keeping it lightweight, and continuing its affordability.
The Subaru all-electric will be small and maneuverable
Abe says the new all-electric model will be about the same size as a Subaru Forester compact SUV and not a mid-size model. Subaru will stay with the formula for success like they did with the BRZ. With its new EV, the Japanese automaker will stick with its core values of offering smaller, multi-purpose vehicles that are fun-to-drive and a rugged "go-anywhere" attitude.
Subaru's new EV will have a higher ride height than other compact SUVs, and it will be ready for adventure. We think Subaru hit a home run with the second-generation BRZ. Subaru plans on doing the same with the all-new 2022 Subaru all-electric SUV.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Fisker, Subaru