Subaru doesn't have the luxury of launching a lackluster all-electric SUV as other automakers offer. According to Subaru President and CEO Tom Doll, the automaker is launching a new all-electric SUV, and it's less than two years away. In 2022, Subaru Corporation will bring its first-ever electrified SUV developed with Toyota, and it needs to have the same core values that make Subaru successful, or it will fail.
In an interview in April with Cheddar, Tom Doll said, "We will be introducing an (all-electric) SUV in a couple of years through our partnership with Toyota. I can't speak too much about the details, but needless to say, it's going to be a great electric vehicle for us and will be our first fully-electric vehicle."
Automotive News talked with Kazuhiro Abe, Subaru's vice president for product planning at the Tokyo Motor Show, and he says Subaru and Toyota will use the same platform. Still, the new EV will have its unique character.
Abe says the new all-electric model will be about the same size as a 2021 Subaru Forester, and it will launch in the U.S. and developed as a global vehicle. He also revealed it could offer a front-wheel-drive model with one motor and an all-wheel-drive variant with two motors. He says the all-new EV will be distinctively a Subaru.
The new 2022 Subaru SUV could be called "Evoltis" and needs to incorporate five things for the new all-electric SUV to be a home run for the Japanese automaker. To be distinctly Subaru, the new EV SUV must be all-wheel-drive, but the vehicle also needs to be off-pavement ready. To be distinct, Subaru goes beyond having all-wheel-drive cars for customers.
Being "distinctly Subaru" means having the ability to get away from civilization with additional features beyond all-wheel-drive. Including having extra ground clearance, dual-function X-Mode with deep snow and mud settings, having a low center of gravity for improved performance while navigating steep trails, and a rugged exterior appearance like the vehicle from Fisker pictured above.
Subaru doesn't have the luxury of launching an uninspiring all-electric SUV. It must be gripping and distinctly Subaru. Subaru has the formula for success, and they need to stick with its core value of multi-purpose, fun-to-drive, and a rugged “go-anywhere” attitude for the 2022 Subaru all-electric SUV to be a home run.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press and the founder of Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Fisker, Subaru