Subaru Australia reports the Outback is the outstanding performer in sales for the brand down under. In July, the SUV-alternative Outback was up an astounding 306.3 percent for the month and 311.6 percent Year To Date. Subaru Australia Managing Director, Nick Senior, said: “This result is driven by the unprecedented success of the new Outback.”
Outback was redesigned for 2015 and buyers are responding in a big way to the Outback wagon. It’s been on sales now in Australia for seven months and Senior says “it continues to motor along at an incredible rate.” It’s the premium versions of the popular wagon that are the volume sellers. The 2016 Outback is already arriving in the U.S. and there are more changes coming that will keep it a top seller.
Outback will remain a standout performer
Outback gets several upgrades for 2016 that will likely help keep it a standout performer for the brand around the globe. Outback gets new refinements in safety, driving dynamics and infotainment. 2016 Outback now comes with new auto on/off mode that operates the windshield wipers with the headlights. Subaru engineers also retuned the electric power-assist steering to provide “an even more linear and natural feel.” 2016 models also get new infotainment and safety upgrades.
New Safety upgrades
Subaru has a goal to be the number automotive brand in overall safety and they have come out with new technology to back that up. For 2016, the new generation EyeSight safety system adds a Lane Keep Assist function. Outbacks equipped with EyeSight crash prevention system now receive Lane Keep Assist, which the driver can activate with a steering wheel mounted switch.
All 2016 Outback trim lines in the U.S. now feature STARLINK, Subaru’s in-vehicle platform that gives drivers entertainment services and hands-free connectivity. Owners can use their smartphones and tap into nearly unlimited entertainment with apps like Pandora, iHeartRadio Aha, and Stitcher. The technology can deliver live traffic alerts and helps reduce driver distraction by displaying texts and allowing the driver to use voice commands for music and navigation (when equipped).
The 2016 Subaru Outback is arriving now in the U.S. and gets new upgrades that will keep it a standout performer for the brand. In Australia they are seeing more conquest buyers from other brands in their showrooms. Senior went on to say, “Also, we have seen an amazing array of trade-ins, reflecting that we are attracting more new customers to the Subaru brand.”