How many new car shoppers considering buying a 2023 Subaru Forester, Crosstrek, Outback, or other all-wheel-drive models?
An updated Kelley Blue Book Brand Watch report and data from Cox Automotive say that among the mainstream (non-luxury) brands, new car shoppers consider Subaru about 12 percent of the time. It is ranked 10th overall among car brands. The recent KBB report says Subaru of America has risen one percentage point from eleven percent earlier this year.
Top 10 car brands in customer consideration
Toyota is number one, followed by Ford, Chevrolet, Honda, Hyundai, Kia, Nissan, GMC, Jeep, and Subaru round out the top 10 car brands. Subaru has no models in the top 10 most considered models. The Honda CR-V and Toyota RAV4 are among the top 10 most-considered small SUVs that compete with the 2023 Subaru Forester, Outback, and Crosstrek.
KBB says considerations most important to new car shoppers are: Durability/Reliability, Safety, Affordability, Driving Comfort, and Driving Performance.
KBB reveals when customers consider buying a new vehicle, they think of Subaru when considering safety. Models like the 2023 Subaru Outback, Forester, Crosstrek, Ascent, and other new Subaru models are regarded as the safest new models by new car shoppers.
Here is a new Subaru report from the Insurance Institute for Highway Safety.
Why is Subaru tenth overall in new car shopping consideration?
Subaru still has the lowest new vehicle inventory among U.S. automakers. The 2023 Forester, Outback, and Crosstrek sell as fast as Subaru of America can get them to retailers for delivery. This winter, you won't find any new 2023 models on Subaru of America's retailers' lots.
A new report from Subaru Corporation says Subaru of America still has about 48,000 backorders in the U.S., down from 50,000 vehicles earlier this year, and is dealing with a 10-day supply of new cars, Subaru's CEO said. Subaru expects U.S. sales to climb 25 percent to 631,000 units this fiscal year, making the top models easier to get if the Japanese automaker can increase production.
In a challenging new model environment with few new cars on Subaru of America's lots, the automaker remains in the top ten car brands for customer consideration. It moves up one percentage point from earlier this year.
The best news is that Subaru expects a dramatic uptick in the next six months, with production returning to pre-pandemic levels of 540,000 units globally in the second half of the October-March fiscal. This would relieve the demand for the 2023 Subaru Forester, Outback, and Crosstrek, and customers could see more new models arrive next spring.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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