Nissan debuts new concept car
Nissan unveiled the new Lannia Concept at Auto China 2014 in Beijing as its latest sedan concept aimed towards China's rising "balinghou" generation ("post-1980s"). This is the second concept created by the new Nissan design center in China, which opened just last year.
The car is very next-generation Nissan, with a V-motion grille dominating the front of the sedan ahead of the peering headlamps and thin fenders housing large wheels. The floating roof is becoming a new trademark for next-generation Nissan designs as well, but the kick-up pillar on the Lannia is something new.
The head of Nissan Design China, Taiji Toyota (chew on that for a minute) says that the Lannia Concept exudes what the Chinese call "daqi." This term denotes the strength to push people towards aspiration for better things.
The Lannia Concept takes center stage at the Nissan booth during the 13th Beijing International Automotive Exhibition, which runs from April 20 (the show’s press day) to April 29 at the China International Exhibition Center in Beijing.
The concept is a very stylish and good-looking car, but it's not likely to ever be seen in the United States should it go to production. Compared to the previous design shown by the new design group in China, the Lannia is very production-ready, however, so it does have a better chance of becoming reality.