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Nissan continuing growth in double-digits

Double-digit growth is the norm now for Nissan as February's production and sales numbers show continued high growth in nearly all regions and segments.

Nissan has announced its February 2014 production, sales and export figures. Global production increased 15 percent year-on-year to 422,583 units thanks to growth in nearly all markets and sectors, with U.S. and Chinese production figures leading the way.

Production in Japan increased 13.7 percent year-on-year to 87,126 units thanks to increased demand for the new Skyline, Infiniti Q50 and X-trail. U.S. production jumped 25.3 percent to 80,953 units as demand increased for the all-new Rogue. This marked yet another all-time February record.

In Mexico, production jumped by 15.1 percent to 64,876 units as Mexican operations became the hub for the new Versa Note. In the United Kingdom, production increased only 8 percent to 48.160 units as the new Note hit showrooms and the all-electric LEAF gained further market share.

In China, production increased 60.7 percent year-on-year to 71,890 units as the Sylphy series and Venucia brand lept from showroom floors. Spanish production also saw gains of 14.7 percent.

Sales, for their part, also gained to match production with only Japan having losses year-on-year. Global sales were up 11.8 percent to 424,023 units while Japan lost half a percentage point in the same period, despite extremely strong mini-vehicle sales numbers (including the Nissan DAYZ series).

Sales in the U.S. jumped 15.8 percent year-on-year to 115,623 units with leading models being the all-new Rogue, the Altima and the Frontier. Sales in Mexico rose half a percentage point and Nissan continued its podium position as sales leader in Mexico, which it has held for 57 months.

Europe saw sales increases of 15.7 percent and China of 55.6 percent.

All around, great numbers from Nissan for February 2014.


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