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Fiat coming to a mall near you: Experience the Fiat 500

Fiat will be breaking the tradition mold of car advertising and bringing their cars directly to customers at local shopping malls across the United States. Potential customers will be able to see the 2012 Fiat 500 and 500 Cabrio up close and personally.
Posted: September 9, 2011 - 11:44AM
Author: KC Kelly

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Fiat will visit 20 different shopping malls in a matter of approximately three months time. The lucky shoppers who are present while Fiat is in their local malls, will be able to sit behind the wheels of the cars and experience first-hand, the “simple design, beautiful craftsmanship and timeless value of the new Fiat 500 (Cinquecento) models”.

Fiat is an acronym for Fabbrica Italiana Automobili Torino. Fiat, founded in 1899. It is an Italian automobile manufacturer and engine manufacturer, and a financial and industrial group based in Turin in the Piedmont region.

Fiat has also manufactured railroad vehicles, tanks and aircraft as well. As of 2009, Fiat is the world's ninth largest carmaker as well as Italy's largest carmaker. Fiat cars are built around the world and Brazil is where they seem to sell the best.

In a press release, Laura Soave, the Head of Fiat Brand North America made this statement: "Our new Fiat 500 and 500 Cabrio deliver simply more – more Italian-by-design styling, more value and more efficiency, all intelligently tailored for our American customers. We want people across the country to personally experience the exceptional attributes of the Fiat 500 so they know that there is a new alternative within the small-car segment."

Fiat will be on its tour to shopping malls around the United States from September through November. At all exhibitions, product specialists will be there to talk with consumers about the Fiat 500 and answer any questions potential buyers may have. All test drives will take place during mall hours, and test-drive participants will each receive a great incentive of a $15 mall gift card.

The 2012 Fiat 500 has been described in the press release as having “beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.”

The 2012 Fiat 500 offers great safety features, great fuel efficiency in a 1.4 liter MultiAir® engine with eco:Drive™, extremely high quality and advanced technology. It has a roomy interior that fits four, Navigation with BLUE&ME™ Handsfree Communication technology, seven standard air bags and more. Furthermore, the car offers “Fiat forward care™, which is a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

The locations and dates of the tour will be starting tomorrow and will be as follows: Tacoma Mall, Tacoma, WA (Sat., Sept. 10 – Sun., Sept. 11), Orland Square, Orland Park, IL (Sat., Sept. 10 – Sun., Sept. 11), Washington Square Mall, Portland, OR (Sat., Sept. 17 – Sun., Sept. 18), Briarwood Mall, Ann Arbor, MI (Sat., Sept. 17 – Sun., Sept. 18), South Shore Plaza, Braintree, MA (Sat., Sept. 24 – Sun., Sept. 25), Stonebridge Mall, Pleasanton, CA (Sat., Sept. 24 – Sun., Sept. 25), Brea Mall, Brea, CA (Sat., Oct. 1 – Sun., Oct. 2), Roosevelt Field Mall, Garden City, NY (Sat., Oct. 1 – Sun., Oct. 2), Potomac Mills, Woodbridge, VA (Sat., Oct. 8 – Sun., Oct. 9), Ontario Mills Mall, Ontario, CA (Sat., Oct. 8 – Sun., Oct. 9), Mall of Georgia, Buford, GA (Sat., Oct. 15 – Sun., Oct. 16), South Tower Center, Sandy, UT (Sat., Oct. 15 – Sun., Oct. 16), Seminole Town Center, Sanford FL (Sat., Oct. 22 – Sun., Oct. 23), Tower Center at Aurora, Aurora CO (Sat., Oct. 22 – Sun., Oct. 23), Town Center at Boca Raton, Boca Raton, FL (Sat., Oct. 29 – Sun. Oct. 30), North East Mall, Hurst, TX (Sat., Oct. 29 – Sun., Oct. 30), Barton Creek Square, Austin, TX (Sat., Nov. 5 – Sun., Nov. 6), Dadeland Mall, Miami, FL (Sat., Nov. 5 – Sun., Nov. 6), The Florida Mall, Orlando, FL (Sat., Nov. 12 – Sun., Nov. 13), and Katy Mills, Katy TX (Sat., Nov. 12 – Sun. Nov. 13).

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