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2011Frankfurt Motor Show to feature Chrysler Group's Mopar

At the 2011 Frankfurt Motor Show, Chrysler Group will be displaying its Mopar brand in a fully accessorized Jeep Wrangler. Along with that, Mopar will activate an Accessorization Station where Mopar® representatives will install and remove accessories for those who will be attending the show.
Posted: September 12, 2011 - 2:16PM
Author: KC Kelly


This will be the first time that the Chrysler Group LLC will exhibit a Moparized vehicle overseas, and it will be at the Frankfurt Motor Show. Chrysler has previously showcased its Mopar® brand at auto-show exhibits throughout the United States.

The Chrysler Group LLC company’s service, parts and customer-care brand to show accessorized Jeep® Wrangler and accessorization station will include the Jeep Wrangler with its Mopar® make-over, more than 30 Mopar® accessories and it will feature live demonstrations of installation and removal of accessories.

In press release, Pietro Gorlier, COO of Mopar®, Chrysler Group's service, parts and customer-care brand made this statement: "At shows in the U.S., we've demonstrated how we can add value to our brands and vehicles. We'll now show how we can further enhance the performance and appearance of our vehicles in other parts of the world. More than 60 percent of consumers who are in the market to purchase a new vehicle will consider the breadth and availability of accessories. At Mopar®, we aggressively accessorize every single one of our vehicles. In addition, our parts and accessories are thoroughly quality-tested for performance, durability and reliability."

The 2011 Frankfurt Motor Show will be showcasing the the "Moparized" Jeep Wrangler with these accessories: rear off-road bumper, warn 9.5ti XP winch, synthetic winch line, rock rails, tube doors front, snorkel, ram air inlet, cat-back exhaust, 2-inch lift kit, Tonneau cover for rear cargo area, Tonneau cover for second-row seats, tail lamp guards, black door-sill guards, slush mats, fuel-filler door, grab-handles with coat hook.

The Mopar® brand is Chrysler Group's service, parts and customer-care brand that distributes approximately 280,000 parts and accessories to over 90 countries. It is the major basis for all original-equipment parts for Chrysler, Jeep, Dodge and Ram vehicles. Mopar® differs from other brands in that its parts are uniquely engineered and tested with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge and Ram vehicles.

Mopar® has more than 40 commercial offices, is operated by 50 parts distribution centers, has a parts distribution centers which occupies 12 million square-feet, has 17 call centers, has 180,000 order lines daily, 800 trucks shipped daily, over 2,000 suppliers and more than 4,000 dealers.